Table Of ContentMetaversed
Luis Bravo Martins
Samantha G. Wolfe
Copyright © 2023 by Luis Bravo Martins and Samantha G. Wolfe. All rights reserved.
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ISBN: 978- 1- 119- 88858- 1
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ISBN: 978- 1- 119- 88860- 4 (ebk.)
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To everyone I have worked with for years but never met
physically— including my co- author.
To my masters in life, José Manuel Rodrigues da Silva,
Catarina, and Miguel, who are always with me.
To Domingos, Munir, and Bruno for believing when belief
was necessary.
To René Artois, cat extraordinaire and longtime
companion of so many fights. Rest in peace, old friend.
— Luis
To Luis. You are amazing. Period. End of sentence.
To those who have supported and cheered me on every day,
especially Maddy, Owen, and Katherine.
To Christy, Henry, Heidi, Michi, and the team at Climbing
Wolf. Thanks for always being there.
To those who have been my mentors, supporters,
speakers, contributors, and friends since the day I put on
my first headset. You have meant more to me than you’ll
ever know.
To the innovative developers creating the metaverse. This is
for you. Let’s do this.
— Sam
About the Authors
Luis Bravo Martins is chief marketing officer at KIT- AR, a start-up
enabling augmented workers in manufacturing companies. He
started working on an e- commerce venture during the dot.com
bubble and witnessed firsthand how the Internet’s unknown forces
could reshape human history. Fifteen+ years after, Luis realized
we’re now in for a much bigger change than the Internet. He writes,
speaks, and creates awareness through communities like the VR/
AR Association, Techstars, and XRSI.
Samantha G. Wolfe is the founder of PitchFWD, a strategic con-
sultancy focused on accelerating the adoption of emerging technol-
ogies. An author, judge, presenter, and subject matter expert, Sam
is known for her infectious enthusiasm, insightful talks and panels,
incredible network, and inspirational mentorship. She is an adjunct
professor at New York University’s Steinhardt School teaching “The
Business of Virtual Reality and Augmented Reality,” “The Market-
ing of Innovation,” and “Avatars and Virtual Humans,” all courses
she created and developed. Sam received her MBA at NYU’s Stern
v
vi ABoUT THE A UTHoRS
School of Business and a BA at Yale University. For more informa-
tion, please visit samanthagwolfe.com or follow her on Twitter at
@samanthagwolfe and LinkedIn at /samanthawolfe.
Contents
Acknowledgments xv
Foreword xvii
PART 1: GET READY 1
Chapter 1: Predictions 3
Size Matters 6
The Debate 7
Working Definition 8
Forecasts and Theories 9
Trends 10
Characteristics 12
Plan Ahead 15
Notes 17
vii
viii Contents
PART 2: UNDERSTANDING 19
Chapter 2: Technologies 21
Web3 21
The Spatial Web 24
5G, IoT, and Edge Computing 26
Digital Twins 29
Cloud Computing 30
Headsets and Glasses 32
Artificial Intelligence and Machine Learning 34
Blockchain 35
Woven Together 36
Notes 37
Chapter 3: The Race Has Begun 41
Pioneers in Virtual Space 43
Labyrinth 43
Second Life 45
Gaming- Verse 46
Roblox 48
Minecraft 49
Fortnite 50
Online Worlds for Sale 53
Infrastructure 55
Interface 56
Big Tech and 3D Content 57
Applications and Experiences 58
Conclusion 59
Notes 60
Chapter 4: New Rules 65
Governments 65
Cryptocurrencies 66
Public Standards Organizations 69
Creators and Communities 71
Disruptors and Academia 74
Deep Tech Start- Ups 75
Universities 76
Notes 77
