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About Zhiguo Yang Information Technology and Cybersecurity Department, College of Business, Missouri State University, USA
This document summarizes a research paper that examines how consumers' mental budgeting control habit impacts cross-category purchase decisions. The research fits two cross-category purchase models to a consumer grocery shopping dataset: a base model and a model that incorporates a budgeting control habit factor. The results show that including this factor significantly improves the model fit and prediction accuracy. Specifically, the budgeting control habit has significant moderating effects on price effects and cross-price effects between categories. The research contributes to understanding consumer purchase behavior and improving cross-category modeling and big data analytics methods.
Detailed Information
| Author: | ['Snow Moch'] |
|---|---|
| Publication Year: | 2022 |
| Pages: | 10 |
| Language: | English |
| Format: | |
| Price: | FREE |
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