Download Zara Midterm Exam Marketing PDF Free - Full Version
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About Zara Midterm Exam Marketing
Zara has become the world's largest clothing retailer, overtaking Gap. It achieved this through global expansion to nearly 1,500 stores in 70 countries and increasing sales by 15% compared to Gap. Zara's unique business model focuses on rapid response to fashion trends, with new clothing styles reaching stores within 2-3 weeks. This allows it to offer frequent updates across its large global network from a single distribution center in Spain. Key to its success is vertical integration that covers all aspects of design, production, logistics and distribution.
Detailed Information
| Author: | ['gariban123'] |
|---|---|
| Publication Year: | 2010 |
| Pages: | 9 |
| Language: | English |
| Format: | |
| Price: | FREE |
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