Table Of ContentYouTube Marketing Strategies
How to get thousands of YouTube
Channel subscribers and millions of
video views with David Walsh
John Tighe
www.PublishPositionProfit.com
Copyright © John Tighe 2014. All rights reserved.
Contents
Contents
FREE BOOK:
Introduction
YouTube Marketing Strategies
Free Podcast: Publish Position Profit
Mission Statement for Publish Position Profit:
About the Author
Also by John Tighe
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Introduction
This short book is based on an interview I did with YouTube marketing expert
David Walsh. At the time of the interview David had built his YouTube Channel
to 44,306 subscribers in just 18 months! Meanwhile, his videos have had 4.4
million views and are bringing thousands of leads into David’s business.
And, of course, those numbers keep growing… As I type this David has already
hit the 47,000 subscriber mark and the interview was less than a month ago!
*** UPDATE, November 2015: David is now at 83,130 subscribers! That
means he’s consistently adding over 3,000 new subscribers every single month!
***
In this book David talks about how he’s created this success and powerfully
positioned himself by adding just one short video per week – and he explains
how you can do the same. He’s certainly got me fired up to build my YouTube
Channel!
The original recording is 55 minutes long and if you want to listen to it you can
do so for free here: bit.ly/davidwalshinterview
The interview is also available as a podcast from iTunes (episode 16). Just click
the iTunes button below and you can subscribe for free:
“Believe, conceive, act… act… act… and achieve.”
— David Walsh
YouTube Marketing Strategies
How to get thousands of YouTube Channel subscribers and millions of
video views with David Walsh
John Tighe: Hey, John Tighe here, and I’m very excited to bring my friend
David Walsh on the show today. David is an expert in a number of things, but
what we’re going to focus on today is YouTube, building a YouTube Channel
and using that as a positioning tool.
Let me tell you a little bit about David and then I’ll bring him in.
David is a product launch expert, a YouTube expert, he’s also a direct and
online marketing expert. David started out in the online world back in
1996 – so very very early in Internet terms. He started in the corporate
world and before transitioning into the entrepreneurial world in around
2000.
Back in February 2013, so just over a year and a half ago, David started
his YouTube Channel in earnest and in that short space of time he’s built
up almost forty-four thousand subscribers, he’s had 4.4 million views
and that translates into 8.8 million minutes of time that people have spent
watching David’s videos.
So, we’re going to talk about that. David has also got a live event coming
up next month – VidSummit, which is going to be in LA. David’s actually
based here in London, just down the road from me, but as I introduce him
you’ll figure out that he’s originally from just across the water in Ireland,
but he’s got this event in LA. So, again, we’ll talk about that, because
having an event is yet another way of positioning yourself – it really does
position you as the expert!
So, David, welcome to the show!
David Walsh: Thank you very much, John. It’s a pleasure to be here!
JT: Great to have you on. So, I’ve given that overview but why don’t you tell us
a little bit more about what it is you’re doing now, what the main focus is.
DW: Yeah, well have been one or two things that I have done in my online
career, as you said. I started out in ’96 and that was actually developing websites
for businesses, then moved into corporate. And it’s sort of come full circle in
that respect, that I’ve got two main businesses. One is the YouTube consulting
and that side of things.
But also as well is building high-end membership sites, so I’m going back to
building sites for businesses again. And it might seem like they’re quite weird
things to be doing together, but they’re actually not because I work with
YouTube to drive traffic to a website, which then has a membership on the back
end.
So, for people who are experts in their field creating an information product is a
very valuable thing to have – that you can give to your members, to your readers
of your book or something like that. But that’s where I’m at right now.
JT: OK, so we’ll go into that in a little bit more detail in a moment, but one
question I always like to ask people is: Can you tell me a story of a struggle or a
failure that you’ve had to overcome in your business because I think we often
learn a lot more from our mistakes than we do from our successes, and maybe
pull out one or two lessons you’ve learned from that.
DW: Absolutely. Well, it’s probably the story on how I came into using
YouTube in the first place, which was the beginning of last year – 2013. The
membership site business and other marketing services I offer were going quite
well, but I saw that the clients I had were beginning to end their contracts. So, I
was sort of wondering how the heck I was going to get some new clients – it was
getting a little bit stressful as there were no new leads coming in. I was focused
on working with the clients rather than my own marketing which…
JT: Which is a common issue with people providing “done for you” services.
DW: Exactly! For people in the service industry, especially marketing services
that they’re spending more time on their client stuff than they do on their own.
So, I went back over what I did successfully before that I was getting clients
with. And I noticed that I did a few videos, put them up on my YouTube
Channel and they were getting one or two leads a week for me.
So, I was going “Hmmm...” these – not great videos by any stretch of the
imagination – but they were still bringing in people contacting me looking for
services, and for me to do work for them. So, I thought “well, that’s a bit of a no-
brainer. Why don’t I just start doing that all over again?” because that was very
easy for me to do.
I had a video production company, so setting things up wasn’t too difficult for
me. So, I just committed in February last year to putting a video a week up, just
focused on YouTube because that was something that was getting quite popular
in the online space. Everyone was on Facebook, and they were using Facebook
marketing.
But no-one was really tapping into the power of YouTube, which is the second
biggest search engine in the world after Google. And it being a Google property
as well, so they had the whole area tied up. So I just committed to creating one
video a week, going out on Tuesday just focusing on YouTube, and that’s when
business started coming in again.
I got a lot of clients coming in from YouTube, but people also began to explore
my website, looking at what services I had. So, even though I didn’t do anything
to promote membership sites or product launches or anything like that, people
began to contact me about doing those things – just because I was uploading
videos to YouTube.
JT: Interesting how the opportunities suddenly expanded, perhaps in ways you
hadn’t anticipated.
DW: Exactly. It just showed me how powerful YouTube was as a medium, And
I only mentioned my website in the video once, I didn’t tell people to go there,
but people were still coming to my website and approaching me to do work for
them. So, that was probably one of the major struggles and how this whole thing
has come about!
JT: OK, interesting. So, out of a kind of brewing crisis you’ve actually
developed a whole new line of business in itself and it’s been very successful.
DW: Exactly. And it’s just one of those things that – in any line of business, you
do some things successfully and you do some things not so successfully. But
sometimes you look back on the things you’ve done successfully and realize
you’re not doing them right now, for whatever reason. And I had one of those
slap my forehead moments, “Duh! Why wasn’t I doing that!”
JT: Still, better late than never.
DW: Yeah, exactly. There’s no time like the present.
JT: And do you still do one video a week or have you pushed that up?
DW: Yeah, it’s still one video a week. I’m looking to increase that to possibly
two, but I’m looking to start a new YouTube Channel for another area of
business as well. That is quite similar, that will run parallel with what I’m doing
with my current YouTube Channel.
JT: OK, so let’s get into the publishing side of YouTube. Obviously YouTube is
a great way of getting your message out to a lot of people. You build up a
subscriber base, so those subscribers get notified when you upload new videos
and so on. So, talk to us a little bit about what do you do to build that platform?
You’ve told us you get one video out a week, but in terms of best practices,
what’s the best way to approach building a YouTube Channel.
DW: OK, the best way to approach your YouTube Channel is the same was as
almost any online business and that comes down to keyword research. Knowing
what your audience or potential audience is looking for ahead of time is key to
being successful – especially on YouTube. You need to know what search terms
people are using, so that will dictate what the video content will be. And you
also find out if your idea actually has legs and if it’s a possible business or just a
hobby.
JT: And do you use the Google keyword tool for that?
DW: Yes, the Google keyword planner: a simple thing; it works. It’s quite
accurate, it’s not completely accurate. There is no tool that is 100% accurate.
But, it will give you an idea as to what keywords people are looking for. What
their search volume is, i.e., how many searches per month are being made on
that particular keyword, and then that gives you your content to start planning
your YouTube Channel and videos.
JT: OK, if you’re listening and you’ve never used the Google keyword planner,
it’s a free tool Google give you. Just Google it, it will be the first thing that
comes up!
DW: Yes, it will be the first thing, straight at the top funnily enough!
JT: And it will tell you search volume. You can do search volume by country
and keyword phrases and so on. And, do you have any other keyword tools or is
it just Google?
DW: There are a number out there, but I tend to just keep it simple and stick
with the Google keyword planner.
