Yours, Mine, and Ours: Creating a Compelling Donor Experience

224 Pages·2007·0.98 MB·english

by  Barry J. McLeish

Yours, Mine,
and Ours
Creating a Compelling
Donor Experience
Barry J. McLeish
John Wiley & Sons, Inc.
iii
ii
Yours, Mine,
and Ours
i
ii
Yours, Mine,
and Ours
Creating a Compelling
Donor Experience
Barry J. McLeish
John Wiley & Sons, Inc.
iii
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iv
For James, David, Pete, Ron, Larry, and Mark

&
Contents
Preface viii
Introduction xiii
Acknowledgments xxvii
CHAPTER1 Redefining Boundaries 1
CHAPTER2 The Need for a New Mind-Set 25
CHAPTER3 The Tip of the Iceberg 49
CHAPTER4 Doing What Matters for Customers, Donors,
and Volunteers 75
CHAPTER5 The Mind of the Nonprofit Strategist 97
CHAPTER6 Five Critical Issues: First, Know Where You Are
Going; Second, Know How You Are Going
to Get There 117
CHAPTER7 Integration and Communication: Issues
Three and Four Continued 143
CHAPTER8 The Fifth Issue: Creating the Cultural Tapestry 167
Afterword 191
Index 193
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