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Yours for the Asking An Indispensable Guide to Fundraising and Management Reynold Levy John Wiley & Sons. Inc. Yours for the Asking Yours for the Asking An Indispensable Guide to Fundraising and Management Reynold Levy John Wiley & Sons. Inc. Thisbookisprintedonacid-freepaper.(cid:2)1 Copyright#2008byReynoldLevy.Allrightsreserved. PublishedbyJohnWiley&Sons,Inc.,Hoboken,NewJersey. PublishedsimultaneouslyinCanada. Nopartofthispublicationmaybereproduced,storedinaretrievalsystem,ortransmittedinanyform orbyanymeans,electronic,mechanical,photocopying,recording,scanning,orotherwise,exceptas permittedunderSection107or108ofthe1976UnitedStatesCopyrightAct,withouteithertheprior writtenpermissionofthePublisher,orauthorizationthroughpaymentoftheappropriateper-copy feetotheCopyrightClearanceCenter,Inc.,222RosewoodDrive,Danvers,MA01923,978-750- 8400,fax978-646-8600,oronthewebatwww.copyright.com.RequeststothePublisherfor permissionshouldbeaddressedtothePermissionsDepartment,JohnWiley&Sons,Inc.,111River Street,Hoboken,NJ07030,201-748-6011,fax201-748-6008,oronlineathttp://www.wiley.com/ go/permissions. LimitofLiability/DisclaimerofWarranty:Whilethepublisherandauthorhaveusedtheirbestefforts inpreparingthisbook,theymakenorepresentationsorwarrantieswithrespecttotheaccuracyor completenessofthecontentsofthisbookandspecificallydisclaimanyimpliedwarrantiesof merchantabilityorfitnessforaparticularpurpose.Nowarrantymaybecreatedorextendedbysales representativesorwrittensalesmaterials.Theadviceandstrategiescontainedhereinmaynotbe suitableforyoursituation.Youshouldconsultwithaprofessionalwhereappropriate.Neitherthe publishernorauthorshallbeliableforanylossofprofitoranyothercommercialdamages,including butnotlimitedtospecial,incidental,consequential,orotherdamages. Forgeneralinformationonourotherproductsandservices,ortechnicalsupport,pleasecontactour CustomerCareDepartmentwithintheUnitedStatesat800-762-2974,outsidetheUnitedStatesat 317-572-3993orfax317-572-4002. Wileyalsopublishesitsbooksinavarietyofelectronicformats.Somecontentthatappearsinprint maynotbeavailableinelectronicbooks. FormoreinformationaboutWileyproducts,visitourWebsiteathttp://www.wiley.com. LibraryofCongressCataloging-in-PublicationData: Levy,Reynold. Yoursfortheasking:anindispensableguidetofundraisingandmanagement/ReynoldLevy. p.cm. Includesbibliographicalreferencesandindex. ISBN:978-0-470-24342-8(cloth) 1. Fundraising. I. Title. HG177.L472008 0 658.15224–dc22 2008025017 PrintedintheUnitedStatesofAmerica 10 9 8 7 6 5 4 3 2 1 For my wife, Elizabeth, our children, Justin and Emily, and my sister, Joyce: You have given me all that an author could possibly need—without my even asking. CONTENTS Acknowledgments xv About the Author xxi Introduction xxiii CHAPTER 1 Fundraising: A Call to Alms, A Call to Action 1 America’s Charitable Potential 6 Activating Philanthropy: The 92nd Street Y 9 Galvanizing Giving: The International Rescue Committee 10 Fundraising on Steroids: Lincoln Center 11 A Call to Alms, A Call to Action 15 CHAPTER 2 Soliciting Individual Prospects 17 America’s Astonishing Affluence 19 Trustee Engagement and Support 23 Volunteer Service: Beyond the Board 29 vii

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Learn how to power up your fundraising-from Reynold Levy, the master of fundraisingDrawing on his experience in raising over one billion dollars in six years as President of Lincoln Center, Reynold Levy has written the ultimate insider's guide to asking for and receiving funds.Rich with insights and
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242 Pages·2008·1.14 MB·English
by  Reynold Levy
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About Yours for the Asking: An Indispensable Guide to Fundraising and Management

Learn how to power up your fundraising-from Reynold Levy, the master of fundraisingDrawing on his experience in raising over one billion dollars in six years as President of Lincoln Center, Reynold Levy has written the ultimate insider's guide to asking for and receiving funds.Rich with insights and

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Author:Reynold Levy
Publication Year:2008
Pages:242
Language:English
File Size:1.14
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