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About Yahoo! - The End of The Banner Years - Bruno Alves - Master's Thesis CLSBE 2012 PDF
This document is a dissertation submitted by Bruno Alves to the Universidade Católica Portuguesa in partial fulfillment of the requirements for an MSc in Business Administration. The dissertation uses the dynamic capabilities framework to analyze how Yahoo! failed to respond to changes in the online advertising environment after the dot-com bubble burst. It develops a teaching case on Yahoo!'s history from 1994 to 2007 to explain how the company's low level of dynamic capabilities led to its inability to sense opportunities, make timely decisions, and change its resource base in response to the decline of banner advertising and rise of search advertising. The dissertation concludes that Yahoo!'s lack of dynamic capabilities significantly impacted its performance and competitive position.
Detailed Information
| Author: | ['Mohamed Yehia'] |
|---|---|
| Publication Year: | 2020 |
| Pages: | 60 |
| Language: | English |
| Format: | |
| Price: | FREE |
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