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About WP Mobile Banking Strategy
This document summarizes a paper that examines the opportunities for banks to generate revenue through mobile banking. It discusses how mobile technologies are impacting customer behavior and the implications for banks. Mobile banking allows access to bank services via mobile devices and is a key part of mobile commerce. The paper reviews how mobile commerce differs from electronic commerce in its ubiquity, immediacy, localization, and other features. It also analyzes the advantages mobile banking provides for time-critical situations, spontaneous decisions, and efficiency. The document concludes by surveying customer interest in mobile banking services and the need for banks to design services around customer needs.
Detailed Information
| Author: | ['joniakom '] |
|---|---|
| Publication Year: | 2015 |
| Pages: | 26 |
| Language: | English |
| Format: | |
| Price: | FREE |
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