Wine, Food, and Tourism Marketing (Monograph Published Simultaneously As the Journal of Travel & Tourism Marketing, 3 4 2003 - Vol. 14)

193 Pages·2004·3.04 MB·English

by  C Michael Hall

Wine, Food,
and Tourism Marketing
Wine,F ood, orul Tourism Murketinghasb eenc o-publisired
simnltaneouslay sJ o untal oJT' rut,el&. Tourism Marketing,
Volume 14,N umbers3 /1'2003.
The Joumeil oJ'Truvel & Tourism Mar*eting'ru Nlonographic "Sep'irates"
Editor-in-ClriefK: . S. (KavetC hon
Belou' rs a list of "separates."ir ,hichi n serialsl ibrarianslripn leatrsa speciali ssues inrultaneiruslvp ublisheti
rs a sptcial jounrali ssrtto' r cloublc-issu(er, r1al s a "separate"h ardboundln onograph(.T hisi s a tormat
'Doe
tr hiclt rvc :rl..oc lil a usclial."t
"Sepuratts"a le publishedh eeaLtsscp eeializedl ibrarieso r protessiolralns ray rvisht o purchasea specific
thcntuticis sucb r itscll in ;r l'ornraitv irichc an be separatelvc atalogeda nds helred.a so pposcril< r
putel tirsittuth, e icrumaol ll iul on-qoirtgb itsis.[ :acultl'nrembersrn ava lson roree asill'conside]r "separate"
for" j t(sr()otni trlopito n.
"Sr'pi.rratesr"r e careiullv classitleds epilratel\r .vitht he nrajor bookj obbers so that thej ourrral tie-in can ['re
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Wine,F ood, anclT ourlsmM arketing editedb y C. MichaelH all, PhD,( Vol. 14,N o. 3/4. 2003).
"ONIi OF'U-tE WORI-DS I'OREIIIOSTRESE{RCHERSIN CUI.INARYT OURISM} IKES
'fHE
FIELD T0 A ,YEWL EVEL . . ." (Erik Wolf,M ,l, Director, Intemationul Culinary Tourism
,l,s.tttt.:iutio)n
TorrrismF orecastirtga nd .Varketing, editedb v Kevin K. F. Wong. PhD. and Haiyan Song,P hD,
(Vol. l.l. No. l/2. 1002)." ,1 l/,\L(/,|BLE RESOLTRCE.fpooTl icynnkerri n botht lrcp rivutea nd
publit'ser:trtrs.. .,llakesu si,qnificancto tfiribtiliont o thelield of tourisrnforecastinbg) 'bringing
togetherm unt tlilfet'(nt reseurrhn rcthodoktgie,vs, ith data on tourismf low,,r.l'roma round tlrc
v'rtrld." (Ptuline .1.. \heldon.P hD, Interint Deon und Profe.s,soSr.c hoolr l'Travel Intlustry
,ll atm g en ten t, U nir er si n oJ I I au,a i i cu M anoa)
.lopaneseT ourists: rocio-Et:ortomic,M arketing and PsycltoktgicalA nalysis,e ditedb 1,K . S.
(Ka1'elChon.'IustonrIon agakia. ndT aji Ohashi( Vol.9, No. l/2.2000).P resentrsc (ents tudies
on tlte socioeconomitt,n urketinga, ndp nchuLogicoLa nul\,siso f'Japaneseto urists.
Geographl'u nd'I-ourism tVarketing, editedb y Martin OppernrannP, hD (Vol. 6, No. 3/4, 1997\.
"()d\t.s trtucltl ighl ott ltow,i rniglus.fntmS 4eograpltcya n be npplied to, tuttl gainecl.frornt,o uri.rnt
protnotirtn.. . . lVeLl-n'r'ittcnin.. firnutit,e,a ul interestinga, ntl the i.ssuetstr e intprtrtant."( David
Hurri,son.P lrl). (.o-orrlinutrtrr f'Tourisnt Studie.s!,t :hool of'social and Et:rnutnicD evektpment,
(/tivcr.Eirro' .ft he StrutltP ai:ilic. Suva,F iii)
'Vlarketingl s,vrssi n I'aciJic ,lrea Tourisrz, edited by John C. Crotts.P hD, and Chris A. Ryan.P hD
(\'rrl.6. No. I, 1997)." .l .rignil'icantvolutnoen the rncu'ketinigs ,suethsa tfacet her egiort.N icely
umrplemenl.se .ristitr,gte xtsu tldv'ill cart,e its otirt rii.stinctiven ic'hea s a reJbrencrttv orL . . .
liiluublc t(.)\ tudentso f'tourisntm urketinqb oth inside undout.sideo f the Pacific regiott."
tC. llit:lruelI lull, l>ltl,)P. rr['e.rsour nd Clnirper.son.'lintri.rnu nd Sen'icesfr lanagement,
l,'ictr triu {/rtiver .ritt,r tl'W eIl in cton. Nev'T ,ealund)
Rerent Advancesi n Tourism -l'Iarketing^Researc.h,_etlibteyd D anicl R. F-esenrnaieprh, D,.losephT .
o'Lcar\', PhD' und NluzafferU ),sal.P hD tVol. -5.N o. zti, tggOl." This bork t'learlt-r rmrk.s
lhe t'urrent advttncentenitn tourisntm arkcting research.. . . Tourisrnm arketin{ ,"tto,,iii)r., o,ut
ttct.ttlemitc'su t qain useJhli nsiglttsb t, reutling tlti.ste xt." (Jountal tl'the .lcadiirtl, ,r1, Vturat,e:tii,.l'
Science)
Economic Psv*chologoyJ 'Travelu ncl Tourisrz, cditcclb y .lohnC . Crotts. PhD, anrl W. Fred 'an
Raaij.PltDt\Iol.-1.No.l-gjg. 5).".l.fi.eshuntlinnoi,tttit.erollmethute.rpunclsour
untl.crstttntlinogl L'()tItlun(tr'.i\l the nturi.sttttr mrket. . .l,Vitlh e u usaJi,teil 1b:t:.itttefoscr ltolur.r
Lutd, 9ru(iuutes tudenl,tw rtrkitrgi tt ttturi.sn1r .r.i.r.c'hr_l/o.qnl,tttttnrkde tii,q..,1 Dr. StepiertL . J. Strtith,
P-rot''e.svDtre. purtnento .l'Rec'rt:rttitttuttt tl'l.r,i.surii"u ttie.y(.. trtit.ersii.tf'WuterlitrOt. ttturi..
L-llntI.(tLt)
Communiccrtiotr uttd Chawrcl Sys/ezl.r in'l'ourism ,Varketing, cdited by N,luzaffer {-rv.sal.p hD. antl
Daniel R. FcsenlttaieLP. hl) (Vol. l. No. l/-1. 1994). "L,tur*letln'itlitr frtrnttttiottrln ttyarictt,rtf
trtTtir"lsh ut 1-trttvitlcr.esr uier.t n'tlh u solid lackgroun(l rt'the toTtit'tts'tt'ellt t.sir ttrrttltK.est httnt to
ttewi'd eu.;-- . ..1 vuluuhlert estturt:e."( Rttbert'14.O 'H;ttorurt. PltD,,lssot itoe pr..fbss.r, Scltttrl
of' ll rt t t tI , Re .sut ur ut I &'k tu t-i.nst . [,in i ver si tt t tl ' Det n ,t tr )
Puhlishedb v
The l{au,orthH r-rspritaliPtyr ess6)l,0 .{lice Stteet.B inehamton.N Y 1390.1l-- 580U S.\
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The l{arvorth Hospitality Press@is an imprint of Haworth Press.I nc.. l0 Alice Street,
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Wine,F ootl, ut(l TortrismM urketingh asb eenc o-published
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Volume 14,N umbers3 142 003.
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Coverd esignb y BrookeR . Stiles
Library of Congress Cataloging-in-Publication Data
Wine. {irod.a ndt oudsrnr rrarketin/g C . NlichaelH all, editor.
p. ctn.
Includesb ibliographicarle i'erenceasn d index.
ISBN 0-7890-()082-(2h ardc over: alk.p aper)- ISBN 0-7890-0106-(3s oli cover: alk.p aper)
'Iourism-Marketing.
i. \4'inea nd ,,vinen raking.2 . I. Hall. Colin Michael. 1961-
TP548.5.T68W56l0 (J,1
338.-t'791-dc22
10030t7 5a4
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Wir€, Food,
and Tourism Marketing
C. MichaelH all
Editor
Wine,F botl,c uttlT ourismf u[urketingh asb eenc o-published
simultaneouslya sJ ournal of rravel & TourismM urketing,
Volume 14,N umbers3 /4 20A3.
Tf,f,P
The Havv'ortHh ospitalityp ress@
An Imprint of The HaworthP ressI,n c.
ffi
wrrl.f,rrorllpre*.son
Indexing,A bstracting&
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This sectionp rovidesy ou with a list of major indexing& ab-
stractings ervicesT. hat is ters ay,e achs erviceb eganc overingt his
periodicald uring the y,earn otedi n the right column. Most Web-
sitesw hich are listed below have indicatedt hat they will either
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usersw ith research-basecdo ntentt rom this work. (This list is as
cunenta st hec opyrightd ateo f thisp ublication).
AbstractingW. ebsiteAndexinCgo verage . . . . Year WhenC overageB .e-sart
. Academic Search: data base of 2,00A sebcted acqdemic
serials, updated monthly: EBSCO Publishing . . . 21103
. BusinessP eriodicals Index (BPI) <http://www.hv,wilson.com>.. 1999
. CIRET (Centre Internalional de Recherchese t d'Etudes
Touristiques)<Itttp:/lwww.ciret-touristn.corn> ..,2000
. CNPIEC ReferenceG uide: Chinese, YationalD irectory
tf ForeignPeriodicals... ,...1995
. Emerald Management Reviews( fttrmerly known as Anbar
Managen tent I ntel ligenc e Abs tracts)
<http://www.emereldinsight.com/reviews/index.htm> . . 1998
. tlospitality Research-At-a-GlanceI ndex 1998
. IBZ International Bibliography oJ'P eriodical Literature
4tttp://www.saur.de>. ..1995
. Internotional Hospitality and'fourism Database,T he . . . . 1995
. Leisure, Recreation &'fourism Abstracts,c /o CAB
International/CABACCESSchttp:/lwwr.cabi.org>. ..1993
. Lodging, Restaurant & Tourism Index . 1992
. Management&MarketingAbstracts ...1992
(continucd)
. OnuiFile FulI'fext: Mega Edition (only available electronically)
<http: / / w w w.h w wi lso n .c o rn 1995
. Restaurant In.formutiort Abstracts 1998
. Suge Llrhan StudiesA bstracts (S{,,S,,{) 1992
. Sociological ilbstracts 1SA) <hUp://wryw.csa.cotn> *
. SPOIlTDisctts <http://www.sportquest.cornl>. 1994
. TOL'RISIVI:a n ililernational interdisciplinary journal . . . . 1998
. Truvel Reseurchl looksltelf, a cument awarenesss ervice
$'the "Journal oJ'TravelR esearch,"p ublishedh y the
Travel & TourisntA ssociatiort. 1998
. Wilson Businessl lbstracts 4tttp://www.lttvwilson.cot?r> . . 1995
. World-of-Islands 4tttp://wwr.world-of-islands.com> . . . . 1999
. . Worldwide Hospitality & Tourism Trends Database ("WHATT"
Database) International CD-ROM research databasef or
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ABOUT THE EDITOR
C. NlichaelH all, PhD, is Heado f the Departrnenotf Tourisma t the
Llniversityo f Otagoi n Ner.vZ ealandH. e is HonoraryP rotessoor f the
Departmenotf NlarketingU, nivcrsityo f Stirlingi n Scotlanda ndH on-
oraryV isitingP rof'essoinr the Schoolo f Leisr"rraen d FoodM anage-
menta t ShetfieltHl allamU nir,'ersitiyn EnglandH. e is Chairpersoonf
the InternationaGl eographic'aUl nion Comrnissiono n Tourism,L ei-
surea. ndG lobalC hangea ndi n 1995w ase lecteda sa memberotfh eI n-
ternationaAlc ademyfb r theS tudyo f Tourism.
II
Wine, Food,
and TourismM arketing
I
coNTENTS i I Ecs+er
I
Preface xiii
Non-ResidenWt ine TouristM arkets:I mplicationst br British
Columbia'sE mergingW ine TourismI ndustry
Peter W. Williums
Karim B. Dossa
The Organizationo f Wine Tourismi n France:T he Involvement
of theF renchP ublicS ector 35
Jetskev an Westering
EmnrurutellNe iel
Cider and the Marketing of the Tourism Experience
in SomersetE, ngland:T hreeC aseS tudies 49
Ann ElizabethS harples
Positioninga n EmergingW ine Routei n the NiagaraR egion:
Understandingth e Wine TourismM arket andI ts
Implicationsf or Marketing 6l
AtsukoH ushimoto
David J. Telfer
An Analysiso f RegionalP ositioninga ndI ts AssociatedF ood
Imagesin FrenchT ourismR egionaBl rochures 77
IsabelleF rochot
'fr;.,r1,;y;1'Ji
fil ill. f
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