Will Work for Fun: Three Simple Steps for Turning Any Hobby or Interest Into Cash

243 Pages·2008·1.78 MB·English

by  Alan R. Bechtold

[ continued from front flap ] BECHTOLD $24.95 USA/$26.99 CAN
Will Work for Fun:
Praise for
All you need is access to a computer, basic
understanding of the Internet, and simple word
“Bechtold is the Pied Piper for the New Millennium. Follow him
processing skills. With those three ingredients,
ost of us think of work as a doleful
and you will learn to enjoy your life and your work; and you will
Will Work for Fun will help you turn whatever it
daily chore we have no choice but
quickly come to agree that fun really is the best thing to have!”
is you love doing into a profi t-generating small
to suffer through until we retire. Or,
business that will earn you money and eventually —TIM KNOX, bestselling author of Everything I Know About Business
if we’re really lucky, maybe we’ll win the lottery.
I Learned from My Mama, www.timknox.com
let you quit your regular job.
But it doesn’t have to be that way! You don’t have
to wait until retirement to start enjoying life. Work
“Finally . . . the truth is revealed. Work is not a four-letter word
Bechtold has made an entire career out of
can be rewarding, fulfi lling, and even fun. The
when you love what you do. Alan delivers a rollicking good read
pursuing his interests and following his heart.
secret is creating a job that pays you to do what
that gives you a step-by-step blueprint for making money while
Follow the proven system in Will Work for Fun
you love to do anyway.
having fun.”
and you’ll be able to turn fun into income too.
Why wait any longer to enjoy life? When you —SHAWN CASEY, founder and CEO of eSpider Squad™ Franchises,
In Will Work for Fun, veteran online marketer Alan
work for fun, it’s hardly work at all! www.shawncasey.com
Bechtold shows you how to generate real, long-
lasting income from your hobbies and interests.
“This book should be required reading for anyone who hates
No matter what you’re into—even if it’s just
their job and wants to live a life of their biggest dreams . . . and
fl ying kites—Bechtold’s proven system presents
is a veteran of more than
still make huge sums of money! This is a rare gem your boss does
simple steps you can follow to turn your favorite
twenty-three years of on-
not want you to read.”
Photo line publishing and mar- —T.J. ROHLEDER, President and CEO of M.O.R.E. Inc. hobby into a fun and exciting career.
: © keting. A leading online A
C
aro marketer—known as “The “I’ve worked with hundreds of CEOs and I always tell them, if it ny3 3 Think about the life of your favorite rock star.
l Salm Wise Old Man of the isn’t fun—if it’s not rewarding and satisfying—don’t do it. Now HS Sure, musicians make plenty of money. But, more
ons Internet”—he delivers live I’m going to make Bechtold’s Will Work for Fun required reading, obim Simple Steps for important than the money is the fact that they
b
p make a living doing the thing they love doing
seminars on online marketing and publishes multiple so they have the exact same road map to turn their passions yl
e Turning Any Hobby
o most. How great must it feel to get paid doing
newsletters read by more than 45,000 subscribers.
into profi ts and, as Bechtold says, ‘make their play pay.’ Give this rS
Alan is also extremely accessible. He can be book to your children. It will help them get a head start on the Inte what you love? You can fi nd out too. You won’t
tp or Interest into Cash
reached by simply visiting: www.AlanBechtold.com. es necessarily make rock star money doing it, but
only sane way to earn a living: doing what you love for money.” r
ef with the right plan, you can turn your interest or
so
—PAUL LEMBERG, CEO of Axcelus Advisors, and bestselling author of t ir T hobby into a moneymaking career that makes
Jacket Design & Illustration: Paul McCarthy Be Unreasonable, www.paullemberg.com ntur work fun.
on
Cin
ag A L A N R. B E C H T O L D Even better, you don’t need any special skills or
s
h
expensive resources in order to make it happen.
J O E V I T A L E
FO R E WO R D BY
bestselling author of The Attractor Factor and contributor to The Secret
[ continued on back flap ]

Praise for Will Work for Fun
“Fun, fun, and more fun. Alan R. Bechtold has written the best step-
by-step formula for moving your work and your life from boring to
exhilarating that I’ve ever read. Work truly can be play and Alan R.
Bechtold shows you how.”
—Kris Solie-Johnson, Chancellor, American Institute of
Small Business, http://www.aisb.biz/
“In WillWorkforFun, Alan Bechtold gives us a glimpse of a lifestyle
wealldreamof,yethavenotfoundpossible.Thebookisfun,andthe
systemsAlanteachescanhelpyoulivethelifeyoualwaysdreamedof.”
—Warren Whitlock, Book Marketing Strategist,
BestSellerAuthors.com
“Alan R. Bechtold unlocks the vault so you can have fun ...make
money...andenjoythelifestyleofyourdreams.Thisisn’tjustabook.
Thisisaroadmaptosuccessandhappiness.Nowyoucanhaveboth!”
—MichaelPenland,http://www.instantcashmarketing.com

Will Work for Fun
Three Simple Steps for Turning Any
Hobby or Interest into Cash
Alan R. Bechtold
JohnWiley&Sons,Inc.
Copyright©2008byAlanR.Bechtold.Allrightsreserved.
PublishedbyJohnWiley&Sons,Inc.,Hoboken,NewJersey.
PublishedsimultaneouslyinCanada.
Nopartofthispublicationmaybereproduced,storedinaretrievalsystem,or
transmittedinanyformorbyanymeans,electronic,mechanical,photocopying,
recording,scanning,orotherwise,exceptaspermittedunderSection107or108ofthe
1976UnitedStatesCopyrightAct,withouteitherthepriorwrittenpermissionofthe
Publisher,orauthorizationthroughpaymentoftheappropriateper-copyfeetothe
CopyrightClearanceCenter,Inc.,222RosewoodDrive,Danvers,MA01923,(978)
750-8400,fax[phone],oronthewebatwww.copyright.com.Requeststothe
PublisherforpermissionshouldbeaddressedtothePermissionsDepartment,John
Wiley&Sons,Inc.,111RiverStreet,Hoboken,NJ07030,[phone],fax(201)
748-6008,oronlineathttp://www.wiley.com/go/permissions.
LimitofLiability/DisclaimerofWarranty:Whilethepublisherandauthorhaveused
theirbesteffortsinpreparingthisbook,theymakenorepresentationsorwarranties
withrespecttotheaccuracyorcompletenessofthecontentsofthisbookand
specificallydisclaimanyimpliedwarrantiesofmerchantabilityorfitnessfora
particularpurpose.Nowarrantymaybecreatedorextendedbysalesrepresentatives
orwrittensalesmaterials.Theadviceandstrategiescontainedhereinmaynotbe
suitableforyoursituation.Youshouldconsultwithaprofessionalwhereappropriate.
Neitherthepublishernorauthorshallbeliableforanylossofprofitoranyother
commercialdamages,includingbutnotlimitedtospecial,incidental,consequential,or
otherdamages.
Forgeneralinformationonourotherproductsandservicesorfortechnicalsupport,
pleasecontactourCustomerCareDepartmentwithintheUnitedStatesat(800)
762-2974,outsidetheUnitedStatesat(317)572-3993orfax(317)572-4002.
Wileyalsopublishesitsbooksinavarietyofelectronicformats.Somecontentthat
appearsinprintmaynotbeavailableinelectronicbooks.Formoreinformationabout
Wileyproducts,visitourwebsiteatwww.wiley.com.
LibraryofCongressCataloging-in-PublicationData
Bechtold,AlanR.,1952-
Willworkforfun:threesimplestepsforturninganyhobbyorinterest
intocash/AlanR.Bechtold.
p. cm.
Includesbibliographicalreferencesandindex.
ISBN978-0-470-23179-1(cloth)
1. Self-employed. 2. Qualityofworklife. 3. Electronic
commerce–Management. 4. Internetmarketing. 5. Internetpublishing.
I.Title.
HD8036.B432008
658(cid:2).041–dc22
2007043559
PrintedintheUnitedStatesofAmerica
10987654321
CONTENTS
Acknowledgments ix
Foreword Dr.JoeVitale xi
Prologue “Why Don’t They Stop?” xiii
AMilliontoOne xiv
WhatWouldYouDo? xvi
WeCanAllBeRockStars xvii
Introduction The True Nature of Work xix
Round-the-ClockNon-Workaholic xx
Work:ADifferentView xxi
ABest-SellingAuthor’sLife—Without
WritingaWord xxiii
PublishersMaketheRealMoney xxvii
About the Author xxix
CHAPTER 1 The Sitcom as Life 1
WhyYourLifeNeverMatchesWhatYouSee
ontheScreen—AndHowEasyItIstoCreate
aLifeThatDoes 1
InventoryingYourLifeExperience 14
IdentifyingYourRealPassion 17
WhereYouAreNow—AndWhy 23
GettingWhereYouWanttoBe—Fast 31
FUNMoneyProfile:ErikD.Stafford 38
Wrap-Up 40
CHAPTER 2 Which Friend Are You? 43
JennyGetsStarted 44
ADifferentDefinitionofWork 46
CONTENTS
Rachel,Monica,Chandler,orRoss? 50
WhataboutPhoebe—OrJoey? 52
DiscoveringtheCharacterYouReallyPlayinYourLife 53
ReinventingtheCharacterYouReallyPlayinYourLife 56
FUNMoneyProfile:JorgeArguello 59
Wrap-Up 61
CHAPTER 3 It All Starts with a Book 63
FreeFunIsGreatFun 64
MailBoxedIn 66
PlottingYourNewLife 67
StoryboardingYourNewLife:It’slikePlanninga
Screenplay—ButaLotEasier 71
CastingCall:PluggingInYourCharacter 75
CharactersCount 78
BeYourOwnNielsen—FindingOutWhatYour
ProspectsWanttoBuybeforeYouSpendOneMinute
DevelopingAnything 80
PlanningtheHappyEnding 84
FUNMoneyProfile:LoriSteffenandJeffWark 86
Wrap-Up 90
CHAPTER 4 Scripting the Pilot 93
ASmallSocialExperiment 94
IfYouCanWrite—Great! 95
IfYouCan’tWriteorSimplyDon’tWant
toWrite—Great! 98
TheKeytoFUNMoney:ThinklikeaPublisher 100
FindingtheRightResources 104
PresellingtheFallSeason 119
SelectingtheRightProduct/PromotionalMix 120
FUNMoneyProfile:DonStrinz 139
Wrap-Up 143
vi
Contents
CHAPTER 5 The “Pitch” 147
SellingIsn’tHardWhenYou’reSellingYou 147
SettingYourMarketingSystemGoals 148
YouHavetoSellFree,Too 149
HowtoCreateaMarketingCampaignThatWill
AttractProspects 150
Mr.WhippleReallyKnewHisMarketing 151
ADrivingRain—ofProspects,Customers,and
Cash 160
AnEasyMarketingSystemfor$200orLess 160
VirtuallyLockOutAnyPotentialCompetitors 166
FUNMoneyProfile:RandyCharach 168
Wrap-Up 173
CHAPTER 6 The Payday That Never Ends 177
Recycling:It’sNotJustforAluminumCans 177
HowtoRepurposeEverythingYouDo 178
YourNewsletter—TheConstantMarketer 180
ContinueDevelopingandFindingNew,Profitable
ProductsandServicestoSelltoYourGrowing
ListofFans 182
FUNMoneyProfile:C.J.Bronstrup 185
Wrap-Up 189
Epilogue 191
FUNMoneyProfile:LeeandRobinCollins 192
Afterword MarkJoyner 203
Index 205
vii