Table Of Content

Table of contents Wiley International Encyclopedia of Marketing First published: 15 December 2010 Print ISBN: 9781405161787| Online ISBN: 9781444316568| DOI: 10.1002/9781444316568 Copyright © 2011 John Wiley & Sons, Ltd. All rights reserved. Table of contents (cid:81) Part 1 Marketing Strategy 1-20 of 60 articles A Framework for Creating Value Propositions James C. Anderson, Gregory S. Carpenter Abstract Full text PDF References Request permissions Brand Growth Strategy Victoria L. Crittenden Abstract Full text PDF References Request permissions Brand Strategy Colin Jevons Abstract Full text PDF References Request permissions Brand Value Randle D. Raggio Abstract Full text PDF References Request permissions Bundling Shikhar Sarin Abstract Full text PDF References Request permissions Cannibalism Dwight R. Merunka Abstract Full text PDF References Request permissions Communications Budgeting Richard F. Beltramini Abstract Full text PDF References Request permissions Competitive Advantage: Its Sources and the Search for Value Albert Caruana Abstract Full text PDF References Request permissions Competitive Analysis Venkatesh Shankar Abstract Full text PDF References Request permissions Competitor Analysis Venkatesh Shankar Abstract Full text PDF References Request permissions Customer Analysis Barry J. Babin, Eric G. Harris Abstract Full text PDF References Request permissions Customer Equity Katherine N. Lemon, Loren J. Lemon Abstract Full text PDF References Request permissions Customer Lifetime Value (CLV) Katherine N. Lemon, Loren J. Lemon Abstract Full text PDF References Request permissions Customer Relationship Management V. Kumar Abstract Full text PDF References Request permissions Customer Satisfaction/Dissatisfaction Steven P. Brown, William Zahn Abstract Full text PDF References Request permissions Customer Solutions Sundar G. Bharadwaj Abstract Full text PDF References Request permissions Database Mining and Marketing Maytal Saar-Tsechansky Abstract Full text PDF Request permissions Demand Elasticity Ashutosh Prasad Abstract Full text PDF References Request permissions Direct and Interactive Marketing Frank J. Mulhern Abstract Full text PDF References Request permissions Disintermediation Rajendra Sisodia Abstract Full text PDF References Request permissions 1 2 3 (cid:57) (cid:82) Part 2 Marketing Research (cid:82) Part 3 Consumer Behavior (cid:82) Part 4 Advertising and Integrated Communication (cid:82) Part 5 Product Innovation and Management (cid:82) Part 6 International Marketing About Wiley Online Library Privacy Policy Terms of Use About Cookies Manage Cookies Accessibility Wiley Research DE&I Statement and Publishing Policies Developing World Access Help & Support Wiley International Encyclopedia of Marketing First published: 15 December 2010 Print ISBN: 9781405161787| Online ISBN: 9781444316568| DOI: 10.1002/9781444316568 Copyright © 2011 John Wiley & Sons, Ltd. All rights reserved. Table of contents (cid:81) Part 1 Marketing Strategy 21-40 of 60 articles E-Commerce and Internet Marketing Adel I. El-Ansary Abstract Full text PDF References Request permissions Ethical Marketing and Marketing Strategy Gene R. Laczniak, Patrick E. Murphy Abstract Full text PDF References Request permissions First-Mover (Pioneer) Advantage Peter N. Golder Abstract Full text PDF References Request permissions (cid:67) Free Access Global Marketing Strategy Johny K. Johansson Abstract Full text PDF References Request permissions Go-To-Market Strategy Raji Srinivasan Abstract Full text PDF References Request permissions Innovation Di�usion Vijay Mahajan Abstract Full text PDF References Request permissions Integrated Marketing Communication Strategy Ricardo Villarreal Abstract Full text PDF References Request permissions Internal Marketing Ashutosh Prasad Abstract Full text PDF References Request permissions Later Mover (Nonpioneer) Advantage Peter N. Golder Abstract Full text PDF References Request permissions Market De�nition Glenn Voss Abstract Full text PDF References Request permissions Market Evolution Glenn Voss Abstract Full text PDF Request permissions Market Orientation Stanley F. Slater, Jakki J. Mohr, Sanjit Sengupta Abstract Full text PDF References Request permissions Market Segmentation and Targeting Shikhar Sarin Abstract Full text PDF References Request permissions Market Share Derek N. Hassay Abstract Full text PDF References Request permissions Market/Industry Structure Joseph A. Cote Abstract Full text PDF References Request permissions Market-Based Assets Tasadduq Shervani Abstract Full text PDF References Request permissions Marketing Audit Bruce H. Clark Abstract Full text PDF References Request permissions Marketing Channel Strategy Anne T. Coughlan Abstract Full text PDF References Request permissions Marketing Costs Mukesh Bhargava Abstract Full text PDF References Request permissions Marketing Metrics Donald R. Lehmann, Dominique M. Hanssens Abstract Full text PDF References Request permissions (cid:56) 1 2 3 (cid:57) (cid:82) Part 2 Marketing Research (cid:82) Part 3 Consumer Behavior (cid:82) Part 4 Advertising and Integrated Communication (cid:82) Part 5 Product Innovation and Management (cid:82) Part 6 International Marketing About Wiley Online Library Privacy Policy Terms of Use About Cookies Manage Cookies Accessibility Wiley Research DE&I Statement and Publishing Policies Developing World Access Help & Support Wiley International Encyclopedia of Marketing First published: 15 December 2010 Print ISBN: 9781405161787| Online ISBN: 9781444316568| DOI: 10.1002/9781444316568 Copyright © 2011 John Wiley & Sons, Ltd. All rights reserved. Table of contents (cid:81) Part 1 Marketing Strategy 41-60 of 60 articles Marketing Mix Gerald Albaum Abstract Full text PDF References Request permissions Marketing Planning Nigel F. Piercy Abstract Full text PDF References Request permissions Marketing Strategy Rajan Varadarajan Abstract Full text PDF References Request permissions Marketing Strategy Models Venkatesh Shankar Abstract Full text PDF References Request permissions Marketing Warfare Strategies Daniel Laufer Abstract Full text PDF References Request permissions Mass Customization Strategies Arun Sharma Abstract Full text PDF References Request permissions Multichannel Marketing Adel I. El-Ansary Abstract Full text PDF References Request permissions Perception of Brand Equity Randle D. Raggio Abstract Full text PDF References Request permissions Point of Di�erence and Product Di�erentiation Rajendra Sisodia Abstract Full text PDF References Request permissions Positioning Analysis and Strategies U. N. Umesh Abstract Full text PDF References Request permissions Pricing Strategy R. Venkatesh Abstract Full text PDF References Request permissions Product Category Jaeseok Jeong Abstract Full text PDF References Request permissions Push and Pull Marketing Strategies Deanne Brocato Abstract Full text PDF References Request permissions Sales Force Strategy William L. Cron, David W. Cravens Abstract Full text PDF References Request permissions (cid:67) Free Access Services Marketing Strategy Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler Abstract Full text PDF References Request permissions Stages of the Product Life Cycle Jaeseok Jeong Abstract Full text PDF References Request permissions Supply Chain Management Strategy John T. Mentzer, Terry L. Esper Abstract Full text PDF References Request permissions SWOT Analysis Srini Srinivasan Abstract Full text PDF References Request permissions Thinking Deeper about Customer Experience Jerry Olson, Gerald Zaltman Abstract Full text PDF References Request permissions Trademarks, Proprietary Marks, and Brands Philip C. Zerrillo Abstract Full text PDF References Request permissions (cid:56) 1 2 3 (cid:82) Part 2 Marketing Research (cid:82) Part 3 Consumer Behavior (cid:82) Part 4 Advertising and Integrated Communication (cid:82) Part 5 Product Innovation and Management (cid:82) Part 6 International Marketing About Wiley Online Library Privacy Policy Terms of Use About Cookies Manage Cookies Accessibility Wiley Research DE&I Statement and Publishing Policies Developing World Access Help & Support Wiley International Encyclopedia of Marketing First published: 15 December 2010 Print ISBN: 9781405161787| Online ISBN: 9781444316568| DOI: 10.1002/9781444316568 Copyright © 2011 John Wiley & Sons, Ltd. All rights reserved. Table of contents (cid:82) Part 1 Marketing Strategy (cid:81) Part 2 Marketing Research 1-20 of 63 articles Analysis of Variance and Covariance Sangkil Moon Abstract Full text PDF References Request permissions Causal Research Harmen Oppewal Abstract Full text PDF References Request permissions Cluster Analysis Michel Wedel, Wei Shi (Savannah) Abstract Full text PDF References Request permissions Common Methods Bias Wagner A. Kamakura Abstract Full text PDF References Request permissions Comparative Evaluation of Survey Methods Tuo Wang Abstract Full text PDF References Request permissions Comparative Scaling Technique Vanitha Swaminathan Abstract Full text PDF References Request permissions Concept of Causality and Conditions for Causality Harmen Oppewal Abstract Full text PDF References Request permissions Con�rmatory Factor Analysis Richard J. Fox Abstract Full text PDF References Request permissions (cid:67) Free Access Conjoint Analysis Vithala R. Rao Abstract Full text PDF References Request permissions Content Analysis Linda L. Price Abstract Full text PDF References Request permissions Criteria for Evaluating Secondary Data Frank J. Mulhern Abstract Full text PDF References Request permissions Cross-Tabulation Mayukh Dass Abstract Full text PDF References Request permissions Customer-Satisfaction Research Vikas Mittal Abstract Full text PDF References Request permissions Descriptive Research Vikas Mittal Abstract Full text PDF References Request permissions Discriminant Analysis for Marketing Research Applications Fred M. Feinberg Abstract Full text PDF References Request permissions Electronic Scanner Services Frank J. Mulhern Abstract Full text PDF References Request permissions Endogeneity Neeraj Arora Abstract Full text PDF References Request permissions Ethics in Marketing Research Marcus J. Schmidt Abstract Full text PDF References Request permissions Ethnograpic Research Linda L. Price Abstract Full text PDF References Request permissions Experimental Design Harmen Oppewal Abstract Full text PDF References Request permissions 1 2 3 4 (cid:57) (cid:82) Part 3 Consumer Behavior (cid:82) Part 4 Advertising and Integrated Communication (cid:82) Part 5 Product Innovation and Management (cid:82) Part 6 International Marketing About Wiley Online Library Privacy Policy Terms of Use About Cookies Manage Cookies Accessibility Wiley Research DE&I Statement and Publishing Policies Developing World Access Help & Support Wiley International Encyclopedia of Marketing First published: 15 December 2010 Print ISBN: 9781405161787| Online ISBN: 9781444316568| DOI: 10.1002/9781444316568 Copyright © 2011 John Wiley & Sons, Ltd. All rights reserved. Table of contents (cid:82) Part 1 Marketing Strategy (cid:81) Part 2 Marketing Research 21-40 of 63 articles Exploratory Factor Analysis Michel Wedel, Wei Shi (Savannah) Abstract Full text PDF References Request permissions Exploratory Research Vikas Mittal Abstract Full text PDF References Request permissions Field Work/Data Collection Process Pamela Grimm Abstract Full text PDF References Request permissions Focus Groups and Depth Interviews Dennis W. Rook Abstract Full text PDF References Request permissions Frequency Distribution Mayukh Dass Abstract Full text PDF References Request permissions Hypothesis Testing Related to Di�erences Parametric Tests Marcus J. Schmidt Abstract Full text PDF References Request permissions Internal Databases for Marketing Research Frank J. Mulhern Abstract Full text PDF References Request permissions Itemized Rating Scales (Likert, Semantic Di�erential, and Stapel) Gary J. Russell Abstract Full text PDF References Request permissions Latent Class and Finite Mixture Models William R. Dillon Abstract Full text PDF References Request permissions Logit Model Neeraj Arora Abstract Full text PDF References Request permissions Marketing Research Process Gaurav Bhalla Abstract Full text PDF References Request permissions Marketing Research Proposal Gaurav Bhalla Abstract Full text PDF References Request permissions Models for Categorical Dependent Variables Gary J. Russell Abstract Full text PDF References Request permissions (cid:67) Free Access Motivation Research Robert V. Kozinets Abstract Full text PDF References Request permissions Multicollinearity George R. Franke Abstract Full text PDF References Request permissions Multidimensional Scaling of Preference Data Wayne S. DeSarbo, Crystal J. Scott Abstract Full text PDF References Request permissions Multiple Regression Sangkil Moon Abstract Full text PDF References Request permissions Noncomparative Scaling Technique Vanitha Swaminathan Abstract Full text PDF References Request permissions Nonparametric Test Mayukh Dass Abstract Full text PDF References Request permissions Nonprobability Sampling Richard J. Fox Abstract Full text PDF References Request permissions (cid:56) 1 2 3 4 (cid:57) (cid:82) Part 3 Consumer Behavior (cid:82) Part 4 Advertising and Integrated Communication (cid:82) Part 5 Product Innovation and Management (cid:82) Part 6 International Marketing About Wiley Online Library Privacy Policy Terms of Use About Cookies Manage Cookies Accessibility Wiley Research DE&I Statement and Publishing Policies Developing World Access Help & Support Wiley International Encyclopedia of Marketing First published: 15 December 2010 Print ISBN: 9781405161787| Online ISBN: 9781444316568| DOI: 10.1002/9781444316568 Copyright © 2011 John Wiley & Sons, Ltd. All rights reserved. Table of contents (cid:82) Part 1 Marketing Strategy (cid:81) Part 2 Marketing Research 41-60 of 63 articles Observation Methods Robert V. Kozinets Abstract Full text PDF References Request permissions Personal Observation Linda L. Price Abstract Full text PDF References Request permissions Pretesting a Questionnaire Pamela Grimm Abstract Full text PDF Request permissions Primary Scales of Measurement Frederick Winter Abstract Full text PDF References Request permissions Probability Sampling Richard J. Fox Abstract Full text PDF References Request permissions Product Moment Correlation George R. Franke Abstract Full text PDF References Request permissions Projective Techniques Linda L. Price Abstract Full text PDF References Request permissions Purchase, Scanner, and Media Panels Frank J. Mulhern Abstract Full text PDF References Request permissions Questionnaire Design Jagdish Agrawal Abstract Full text PDF References Request permissions Random Coe�cients Modeling Neeraj Arora Abstract Full text PDF References Request permissions Repeated Measures ANOVA Mayukh Dass Abstract Full text PDF References Request permissions Research Reliability and Validity Rex Yuxing Du Abstract Full text PDF References Request permissions Sampling Techniques Wagner A. Kamakura Abstract Full text PDF References Request permissions Social Desirability Bias Pamela Grimm Abstract Full text PDF References Request permissions Statistical Approaches to Determining Sample Sizes Wagner A. Kamakura Abstract Full text PDF References Request permissions Stepwise Regression George R. Franke Abstract Full text PDF References Request permissions Structural Equation Modeling Hans Baumgartner Abstract Full text PDF References Request permissions Survey Research Jagdish Agrawal Abstract Full text PDF References Request permissions Univariate Techniques Rex Yuxing Du Abstract Full text PDF References Request permissions Unobserved Heterogeneity Neeraj Arora Abstract Full text PDF References Request permissions (cid:56) 1 2 3 4 (cid:57) (cid:82) Part 3 Consumer Behavior (cid:82) Part 4 Advertising and Integrated Communication (cid:82) Part 5 Product Innovation and Management (cid:82) Part 6 International Marketing About Wiley Online Library Privacy Policy Terms of Use About Cookies Manage Cookies Accessibility Wiley Research DE&I Statement and Publishing Policies Developing World Access Help & Support Wiley International Encyclopedia of Marketing First published: 15 December 2010 Print ISBN: 9781405161787| Online ISBN: 9781444316568| DOI: 10.1002/9781444316568 Copyright © 2011 John Wiley & Sons, Ltd. All rights reserved. Table of contents (cid:82) Part 1 Marketing Strategy (cid:81) Part 2 Marketing Research 61-63 of 63 articles Validity and Reliability Frederick Winter Abstract Full text PDF References Request permissions Validity in Experimentation Harmen Oppewal Abstract Full text PDF References Request permissions Web Surveys Tuo Wang Abstract Full text PDF References Request permissions (cid:56) 1 2 3 4 (cid:82) Part 3 Consumer Behavior (cid:82) Part 4 Advertising and Integrated Communication (cid:82) Part 5 Product Innovation and Management (cid:82) Part 6 International Marketing About Wiley Online Library Privacy Policy Terms of Use About Cookies Manage Cookies Accessibility Wiley Research DE&I Statement and Publishing Policies Developing World Access Help & Support Wiley International Encyclopedia of Marketing First published: 15 December 2010 Print ISBN: 9781405161787| Online ISBN: 9781444316568| DOI: 10.1002/9781444316568 Copyright © 2011 John Wiley & Sons, Ltd. All rights reserved. Table of contents (cid:82) Part 1 Marketing Strategy (cid:82) Part 2 Marketing Research (cid:81) Part 3 Consumer Behavior 1-20 of 51 articles Attitudes Paul M. Herr Abstract Full text PDF References Request permissions Brand Community Utpal M. Dholakia, René Algesheimer Abstract Full text PDF References Request permissions Childhood Socialization and Intergenerational In�uences Elizabeth S. Moore Abstract Full text PDF References Request permissions Choice Models Seethu Seetharaman Abstract Full text PDF References Request permissions Consumer Acculturation Lisa Peñaloza Abstract Full text PDF References Request permissions Consumer Aspects of International Marketing Claudiu V. Dimofte Abstract Full text PDF References Request permissions Consumer Behavior Across Literacy and Resource Barriers Madhu Viswanathan Abstract Full text PDF References Request permissions Consumer Behavior Analysis Gordon R. Foxall Abstract Full text PDF References Request permissions Consumer Behavior and Services Marketing Dawn Iacobucci Abstract Full text PDF References Request permissions Consumer Brand Loyalty Richard L. Oliver Abstract Full text PDF References Request permissions Consumer Categorization Barbara Loken Abstract Full text PDF References Request permissions Consumer Creativity James Burroughs Abstract Full text PDF References Request permissions Consumer Decision Making Haiyang Yang, Ziv Carmon Abstract Full text PDF References Request permissions Consumer Desire Richard P. Bagozzi Abstract Full text PDF References Request permissions Consumer Expertise Eric M. Eisenstein Abstract Full text PDF References Request permissions Consumer Information Processing Hélène Deval, Frank R. Kardes Abstract Full text PDF References Request permissions Consumer Innovativeness Gerard J. Tellis, Eden Yin Abstract Full text PDF References Request permissions (cid:67) Free Access Consumer Intentions Richard P. Bagozzi Abstract Full text PDF References Request permissions Consumer Involvement Judith Lynne Zaichkowsky Abstract Full text PDF References Request permissions Consumer Materialism Marsha L. Richins Abstract Full text PDF References Request permissions 1 2 3 (cid:57) (cid:82) Part 4 Advertising and Integrated Communication (cid:82) Part 5 Product Innovation and Management (cid:82) Part 6 International Marketing About Wiley Online Library Privacy Policy Terms of Use About Cookies Manage Cookies Accessibility Wiley Research DE&I Statement and Publishing Policies Developing World Access Help & Support

Wiley International Encyclopedia of Marketing vol.1-6 [revised and correctly organized] PDF

1563 Pages·2010·11.309 MB·English

by J. Sheth & N. K. Malhotra

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Author:	J. Sheth & N. K. Malhotra
Publication Year:	2010
ISBN:	9781444316568
Pages:	1563
Language:	English
File Size:	11.309
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