Why integrated systems are replacing stand-alone products and

74 Pages·2014·9.03 MB·English

Illinois Institute of Technology, Institute of Design Chicago 4 March 2014
The Networked
Platform Revolution :
Why integrated systems
are replacing stand-alone products
and what it means for business
Hugh Dubberly
Dubberly Design Office
A talk in three parts:
P a r t O n e
From stand-alone products
to integrated systems
P a r t twO
The role of platforms
P a r t th r e e
Some implications
Dubberly Design Office · The Networked Platform Revolution · 4 March 2014 2
P a r t O n e
From stand-alone products
to integrated systems
Dubberly Design Office · The Networked Platform Revolution · 4 March 2014 3
We are in the midst of
a fundamental shift
in how we view the world.
Dubberly Design Office · The Networked Platform Revolution · 4 March 2014 4
from to
Industrial Information
age age
Dubberly Design Office · The Networked Platform Revolution · 4 March 2014 5
Timeline
Several “revolutions” are interacting,
fostering “combinatorial innovation.”
Linked Data
2012
1993
Open Data
2006
Internet
of Sensors
The Internet Cloud Internet
Computing Big Data of Things
80s 90s 00s 10s 20s
1981
2007
CNC, Ubiquitous
2014
3D Printing Computing
Personal Smart
Computers Phones
Wearable Computers
Dubberly Design Office · The Networked Platform Revolution · 4 March 2014 6
Product Eras
Subsistence Craft Manufacturing Information
Made at home Made one at a time Made in large editions Made on demand
as needed by specialists by teams by anyone
Used at home Used by others, Used by others, Tailored to each user,
often almost always by definition known
known by the maker unknown to the makers to the system
Sourced by user Sourced locally Distributed globally Available anywhere,
anytime
Hunting + gathering Agriculture Power sources Computers
Family groups Cities Shipping networks Data networks
Dubberly Design Office · The Networked Platform Revolution · 4 March 2014 7
The shift in world view
is changing
the nature of products.
Dubberly Design Office · The Networked Platform Revolution · 4 March 2014 8
from to
Objects Experiences
Dubberly Design Office · The Networked Platform Revolution · 4 March 2014 9
Traditionally, “products” has meant
not just hard goods
but also information and services.
Product, Service, and Ecologies Diagrams
Product Service Product Service
Dubberly Design Office · The Networked Platform Revolution · 4 March 2014 10
Product Service Ecologies