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About Why do you buy digital goods in the mobile game The value perspective
This document discusses a study examining factors that influence users' intentions to purchase digital goods in mobile games. The study proposes and tests a research framework examining how perceived values, satisfaction, loyalty, and purchase intention are related. The results found that perceived values significantly impact satisfaction, loyalty, and purchase intention, and that loyalty mediates the relationship between satisfaction and purchase intention.
Detailed Information
| Author: | ['Katon Bhagaskara'] |
|---|---|
| Publication Year: | 2021 |
| Pages: | 16 |
| Language: | English |
| Format: | |
| Price: | FREE |
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