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About What Motivates Ecopreneurs To Start Businesses?
This document summarizes a research paper that studied the motivations of 14 ecopreneurs in New Zealand. The paper found that ecopreneurs were motivated by five main factors: their green values, earning a living, passion, being their own boss, and seeing a gap in the market. The motivations of ecopreneurs were found to be similar to entrepreneurs in general, except ecopreneurs placed more importance on their green values. Ecopreneurs also had lower financial motivations than found in prior entrepreneurship research. The paper contributes new findings on ecopreneur motivations and calls for further research given the emerging field of ecopreneurship.
Detailed Information
| Author: | ['chandmagsi'] |
|---|---|
| Publication Year: | 2011 |
| Pages: | 25 |
| Language: | English |
| Format: | |
| Price: | FREE |
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