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About What Makes A Customer Loyal - Case Study On Customer Behaviour at Amazon India Arjun Sharma Final Dissertation
This document is a dissertation report submitted by Arjun Sharma to Amity Business School in partial fulfillment of an MBA degree. The report examines customer loyalty to Amazon India through a case study. The introduction provides background on Amazon and outlines the objectives, need, scope and theoretical background of the study. The methodology section describes the research design, literature review, data collection methods, analysis techniques, sampling plan and limitations. The findings, analysis and conclusions are presented in subsequent sections.
Detailed Information
| Author: | ['Akash Kumar Singh'] |
|---|---|
| Publication Year: | 2023 |
| Pages: | 62 |
| Language: | English |
| Format: | |
| Price: | FREE |
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