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Download What Is A Marketing Strategy by ['Ingrid Chaparro'] in PDF format completely FREE. No registration required, no payment needed. Get instant access to this valuable resource on PDFdrive.to!
About What Is A Marketing Strategy
A marketing strategy is a focused plan to achieve specific marketing goals through consideration of a business's strengths and weaknesses. It includes a diagnosis of challenges, a guiding policy, and targeted actions. Marketing tactics are the concrete steps within the strategy. A digital marketing strategy similarly aims to achieve digital goals through selected online channels. It differs from a campaign, which are building blocks within the strategy moving towards a specific end goal. Creating an effective digital marketing strategy involves building buyer personas, identifying goals and tools, evaluating existing channels and assets, and auditing owned, earned, and paid media plans.
Detailed Information
| Author: | ['Ingrid Chaparro'] |
|---|---|
| Publication Year: | 2020 |
| Pages: | 21 |
| Language: | English |
| Format: | |
| Price: | FREE |
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