Table Of ContentISSN 1744-6988
EXPERT
0 2
ADVICE
What 9 771744 698037
TIPS FOR NEW LEADERS
Ready yourself for business
ownership
Franchise
HR ESSENTIALS
Your full list of must-knows to
safeguard your business
SELLING YOUR
LOCATION
Plan your exit strategy today, and
£3.99 | VOLUME 18 ISSUE 2 what-franchise.com
reap the long-term rewards
FIREAWAY PIZZA
The experts in high-quality, delicious pizza
POWERBRANDS
EDUCATION
Preparing the
FRANCHISES
Next Generation
SCHOOL UP FOR
of Leaders
FRANCHISING SUCCESS
PAGE PAGE PAGE
22 FRANCHISING 34 FRANCHISEES 60 LEGAL
CHANGED MY LIFE UNDER 30 KNOW-HOW
How franchising can change The youthful owners Study up on the specifics
your future defying stereotypes you need to know
CONTENts
HIGHLIGHTS
22 FRANCHISING 34 FRANCHISEES 64 HR ESSENTIALS
CHANGED MY UNDER YOU NEED TO
LIFE 30 KNOW
Stories from fi ve business owners The youthful entrepreneurs who These can’t be overlooked, as avoiding
on how they discovered the joys of are kick-starting their franchising best practices could spell trouble for
franchising for themselves journey early your business
COVER STORIES 78 RECRUITMENT STRATEGIES THAT 30 HOME INSTEAD
WORK Caring for clients in their own homes
Invest in the right people to take the load off
16 TIPS FOR FIRST-TIME LEADERS
of your shoulders 31 X-PRESS LEGAL SERVICES
Start your franchisee adventure off on the
right foot The experts in property searches and reports
88 ASK THE EXPERTS
40 FIREAWAY PIZZA We put your burning questions to our panel 33 JACKSON FIRE & SECURITY
of franchising insiders
The experts in high-quality, delicious pizza Where the results of hard work speak for
themselves
90 MAKING FRANCHISING MORE
48 POWERBRANDS: EDUCATION
FRANCHISES ACCESSIBLE 37 WHAT’S ON IN
Get schooled on this increasingly popular The bfa welcomes a new digital specialist to Enter into this growth market
sector the team
38 THE CAT BUTLER
FRANCHISE OPPORTUNITIES
60 THE U.K.’S LACK OF FRANCHISE
Playing with cats all day – what’s not to love?
LAW
Advantageous for franchisees, or a
42 PECKWATER BRANDS
minefi eld of issues? 12 PLATINUM PROPERTY PARTNERS
How virtual brands can save hospitality
Build your own property portfolio
82 SELLING YOUR FRANCHISE
LOCATION 14 CAREMARK 44 CAVA GUARD
Five negotiating tips to maximise your long- Discover the rewards of building your home The experts in the security industry
term returns
care business
53 WOW WORLD GROUP
INSIGHT & OPINION
20 ACTIONCOACH Helping children to thrive
Finding the perfect business tool
11 ONE-TWO PUNCH FOR 54 STAGECOACH
RECRUITMENT 28 NOVUNA Inspiring the next generation
Two invaluable tools to use when looking Answering your burning questions
for new talent 58 HOODZ
Established in America, growing in the U.K.
46 HAVE YOU CONSIDERED MULTI-
UNIT OWNERSHIP? 22 66 BUSINESS FOR BREAKFAST
The franchise model that’s perfect for Providing crucial services to small businesses
experienced operators
70 SNAP FITNESS
56 THE RISE OF SUSTAINABLE
A franchise that’s fi t for the future
FRANCHISE BRANDS
Keep this timely trend front of mind when
74 THE FRANCHISING CENTRE
looking for your next opportunity
Your international growth partner
72 MISCONCEPTIONS ABOUT
BUYING A FRANCHISE 86 RIGHT AT HOME
Clarifying the myths and rumours Celebrating the success of award-winning
surrounding the franchise model franchisees
WHAT-FRANCHISE.COM 5
FROM
22
THE EDITOR
T he
transformative
power of
franchising
can’t be understated.
In an employment
landscape where people
are increasingly looking
to be in control of their
own destiny, franchising
offers a pathway to
owning your own business
that other routes simply
can’t compete with.
And in addition to this Pam Hinds’ piece on the HR must-haves that any
streamlined approach, business owner can’t function without. Make sure
franchising also comes to check that out on page 64.
with the benefit of having Stuck on which brand to partner with once
a franchisor’s support when the going gets tough. you’ve harnessed all of this information? You’re
But don’t assume that to become a franchisee, you need in luck: this issue is also brimming with exciting
to already have decades of business experience. As well as and varied franchise opportunities from across
Linda Whitney’s feature on the franchisees that took the the country, covering every possible industry you
plunge to change their lives (p.22), we’ve compiled a list could imagine. And if you’re still looking for even
more brands, you’ll find thousands over at what-
of 10 exemplary franchisees from across the U.K. – all of
franchise.com.
whom are under 30 years of age. From food and beverage
operators to business advice gurus, these youthful leaders Kieran McLoone
are shattering expectations of what it means to own your
own business. Check out the full list from page 34. Editor, What Franchise
If you’re looking to become a first-time franchisee off [email protected]
the back of these inspirational pieces, then we’ve got you
covered there, too. On page 16, you’ll find Jeff Dewing’s list
NEXT ISSUE
of essential tips and advice that all burgeoning leaders will
@whatfranchise
need to know. You can either tick these off as you recognise ON SALE:
them in yourself, or create a checklist of skills and abilities linkedin.com/company
/what-franchise
you’re yet to internalise. And once that’s done, you’ll find
22 july
facebook.com/whatfranchise
what-franchise.com
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PUBLISHER OF Richard Davies QFP Tel: 01323 471291 [email protected] Adam Barford, Luke Rogers,
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BrightStar Care: No part of this publication may be copied, broadcast, interpreted, or stored, in any form, for any purpose, without the written permission of the publisher.
Diversifying and localising home health care franchising Every effort is made to ensure the veracity and integrity of the companies, persons, products and services mentioned in this publication, and details given are believed accurate at the
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In the know
Facts and figures from the world of franchising
Number
crunching
64%
Of the working-age population
in the U.K. want to set up their
own business. But what key skills QUOTE ME ON THAT
and traits do they need to know
in order to succeed? If you’re a “Having the HR basics
first-time franchisee wanting to nailed is not only a legal
requirement in many areas,
make it big, make sure to check out
but it also says a lot about
Jeff Dewing’s list on page 16 for
you to your employees”
everything you’ll need to know.
Pam Hinds, head of people and staff
management at RotaCloud, on the HR
essentials that new business owners will need
to know (page 64)
TRENDING ONLINE:
A SLICE OF SUCCESS
If you ask most people in the U.K. what
a popular franchise concept is, they may
respond with the golden arches and its
iconic menu of international F&B favourites.
They may, however, turn their minds to a
certain Italian treat.
This has certainly been the case recently
here at What Franchise HQ, with pizza
franchises like Domino’s Pizza and Pizza
Hut being among the most-searched
business opportunities on our site.
Considering that pizza restaurants have
been in the U.K. since at least 1934, this
deeply-entrenched sector is certainly a
safe bet for entrepreneurs looking to take
their own slice of franchising success.
If you want to find out about the many
pizza brands that you could sink your teeth
into, or perhaps look for an alternative food-
based brand to partner with, then make sure to
view all of our franchise opportunities at what-
franchise.com
8 WHAT FRANCHISE | ISSUE 18.2
NEWS IN BRIEF
EWEMOVE WELCOMES
wins, then the franchisee wins and so
NEW DIRECTOR does the franchisor. Providing direct
support to franchisees is a niche I carved
OF GROWTH AND
out for myself in South Africa and led to
DEVELOPMENT opportunities further afield which I’ve
really enjoyed. So, when I was looking for
Wayne Albutt’s (pictured) two decades a new challenge in the U.K., I focused on
in the property industry, working across EweMove as I could see their brand and
South Africa and the U.A.E., have given him
team were both fun and exciting but also
a wide view of the market. Since his move
progressive and agile. Having met with The
to the U.K. with his family in 2020, his
Property Franchise Group and EweMove,
passion for creating an excellent consumer
they had the attitude and strategy I was
experience has continued. His experience
looking for in my next step.”
of supporting a 450-strong network of
Nick Neill, managing director of
agents as regional development director
EweMove, was pleased to welcome Wayne
for Keller Williams will stand him in good
to the team: “It was clear how closely our
stead as he joins EweMove as its new
director of growth and development. values were aligned when I met Wayne. I’ve
Wayne said: “Working in the estate no doubt his drive and ability to support
agency business should be exciting and agents’ growth through even the most
fun – my formula for a great property complex of markets will make him a great
franchise business is that if the customer addition to the brand.”
SCHMIDT FRANCHISEES
CELEBRATE BUSINESS
BOOM
Business is booming at kitchens,
bathrooms and home interiors firm
Schmidt, with orders, enquiries, order
values, turnover and web traffic all up
substantially. Requests for quotes are up
by 66 per cent, with two-thirds of those
resulting in sales, while the average order
value is up a quarter.
“We’re really pleased to see the success
our network is having,” says Jean-Michel
Peragine, head of expansion for Schmidt UK.
“All our U.K. showrooms were in lockdown
only a year ago, so it’s reassuring that retail
turnover has bounced back and is up 111 per
cent, while traffic to our website is up 19
per cent. Our franchisees kept in touch with
their customers throughout the lockdowns,
encouraging them to stay connected with
the Schmidt brand and that’s paying off now
as the orders come in.”
Jean-Michel says the shift in consumer
spending has paid off for the brand and
its franchisees. “A lot of people found
themselves with unexpected savings
after the lockdowns as they couldn’t go
on holiday, didn’t change their cars and
saved on eating out and entertainment,”
he explains. “So many of them decided to
invest in a new kitchen, bathroom, bedroom
or study and found our bespoke designs,
custom-built solutions and new ranges were
just what they were looking for.
“As the pandemic begins to recede, this
is a great time to become a franchisee with
this long-established interiors company.”
WHAT-FRANCHISE.COM 9
BBX FRANCHISE DONATES £50,000
TO RED CROSS UKRAINE CAMPAIGN
Since 1993 BBX has helped its businesses trade goods and
services without the need for any cash transactions. Now BBX’s
members have had the chance to donate their digital trade
credits to support victims of the conflict in Ukraine. Together
they have already raised £50,000 for the British Red Cross
and UNICEF.
John Attridge, CEO of BBX, explains: “We have so many media
companies within our community, including magazines, radio
and billboards, which means we have access to an incredible
amount of advertising space. So, we set up a way for businesses
to donate their digital trade credits to a media fund for the
British Red Cross and UNICEF. As a result, we can buy media
space on behalf of these fantastic charities and promote their
fundraising campaigns for Ukraine more widely.
OPTIC-KLEER retailer, Optic-Kleer is showing “We know that thousands of people feel how we did, wanting
CLEARED TO what a premium service the to help but not sure what they can. So, we organised this so
brand can offer. Sainsbury’s our members can support the work these incredible charities
TRADE IN THE
has recognised that having are doing, and hopefully generate more donations with the
CAR PARKS OF Optic-Kleer operate on additional advertising. So far, we’ve been able to raise £50,000
MORE THAN 450 their premises is not only a for the media fund through the BBX community, but we’re not
significant new benefit for their stopping there – our next goal is £100,000! It’s amazing to think
SAINSBURY’S how much money we could help raise with that.”
customers but also further
Paul Amadi, chief supporter officer from the British Red Cross
STORES raises the profile of their stores
said: “The Red Cross is responding to the unfolding crisis in
as essential community hubs.
Ukraine. People are losing their homes and lives; families are
“I can’t tell you what a big In turn, they’re showing their
being separated, people are fleeing the country. Donations will
deal this is,” said MD David customers that Optic-Kleer is a
help us reach displaced people in Ukraine and those fleeing
Overton. “Sainsbury’s doesn’t brand they can trust.”
to neighbouring
work with just anyone! They With this deal, Optic-Kleer
countries with food,
are very particular about who franchisees are better placed
water, medicine,
they partner with and you to reach more customers than
medical
will very rarely see any kind ever before. In any given area,
equipment and
of concessions in their stores Sainsbury’s holds a staggering
other essentials.
and car parks. With this deal, 16 per cent of the market share.
We are hugely
Optic-Kleer franchisees are This means that a franchisee
grateful for
better placed to reach more can now have direct access
this support
customers than ever before, but to thousands, if not tens
from the BBX
it’s worth even more than that. of thousands, of potential
community.”
“By partnering with such extra customers in any given
an exclusive and discerning territory.
HERO BRANDS
German Doner Kebab, which has changed
APPOINTS NEW the kebab world in the U.K. forever and
now has over 700 global franchisees signed
GROUP CORPORATE
up to its ambitious expansion plans. Also
DEVELOPMENT included under the Hero Brands umbrella
are a pair of food franchises leading the
DIRECTOR
way, Island Poké and Choppaluna, the fast,
fresh, food-to-go salad brand.
Franchise network Hero Brands welcomes
Salman said: “Hero Brands has an
its new group corporate development
impressive and rapidly growing stable of
director Salman Siddiqui (pictured).
the brands of the future, and I am looking
The appointment comes as part of its
forward to playing my part in successfully
ambitious plans to create a portfolio of
implementing the group’s innovative,
cross-category, genre-defining brands of
cross-vertical growth plans.”
the future.
Athif Sarwar, chairman of Hero Brands,
Salman brings a track record of success
said: “It is an honour and a privilege to
with experience working with world- welcome Salman to the Hero Brands team.
leading brands from his time at investment Salman brings to the team a wealth of
firm KPMG and the Qatar Investment international experience in investment
Authority. Some of his clients included advisory and M&A transaction roles with
Volkswagen, Sainsbury’s, Harrods world-leading investment firms. His
Keep up to date with the latest news at
and Miramax. experience will be invaluable as we look to
what-franchise.com
Salman’s appointment sees him join a build on our tremendous growth, and work
Follow us on Twitter
team working with brands that are set to to complete a number of key acquisitions
@whatfranchise
take the future by storm. One such brand is in the near future.”
10 WHATFRANCHISE | ISSUE 18.2
