Table Of ContentWHAT DO WE KNOW ABOUT THE WORLD?
RHETORICAL AND ARGUMENTATIVE PERSPECTIVES
WHAT DO WE KNOW ABOUT THE WORLD?
RHETORICAL AND ARGUMENTATIVE PERSPECTIVES
Edited by Gabrijela Kišiček (University of Zagreb) & Igor Ž. Žagar
(University of Maribor & University of Primorska)
Windsor Studies in Argumentation
University of Windsor
Open Monograph Press
Editors in Chief
Leo Groarke (University of Windsor)
Christopher Tindale (University of Windsor)
Board of Editors
Mark Battersby (Capilano University)
Camille Cameron (University of Windsor)
Emmanuelle Danblon (Université libre de Bruxelles)
Ian Dove (University of Nevada Las Vegas)
Bart Garssen (University of Amsterdam)
Michael Gilbert (York University)
David Godden (Old Dominion University)
Jean Goodwin (Iowa State University)
Hans V. Hansen (University of Windsor)
Gabrijela Kišiček (University of Zagreb)
Marcin Koszowy (University of Białystok)
Marcin Lewiński (New University of Lisbon)
Catherine H. Palczewski (University of Northern Iowa)
Steven Patterson (Marygrove College)
Chris Reed (University of Dundee)
Andrea Rocci (University of Lugano)
Paul van den Hoven (Tilburg University)
Cristián Santibáñez Yáñez (Diego Portales University)
Igor Ž. Žagar (University of Maribor & University of Primorska)
Frank Zenker (Lund University)
Co-published in:
Digital Library Dissertationes series (volume 25)
Editorial Board:
Igor Ž. Žagar, Editor in Chief
Jonatan Vinkler
Janja Žmavc
Alenka Gril
E-editions made available by WSIA under a Creative Commons Attribution-
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CONTENTS
PREFACE .................................................................................................................................. 1
PROLOGUE ............................................................................................................................... 3
Gordana Varošanec-Škarić, University of Zagreb
I. THEORETICAL PERSPECTIVES ........................................................................................ 5
The Elements of Argument: Six Steps to a Thick Theory ..................................................... 7
Leo Groarke, University of Windsor
Argumentation as Polyphony: One Speaker, Several Voices .............................................. 19
Igor Ž. Žagar, Educational Research Institute & University of Primorska
The Linguistic-Discursive Creation of the Speaker’s Ethos for the Sake of Persuasion: A
Key Aspect of Rhetoric and Argumentation ........................................................................ 37
Paul Danler, University of Innsbruck
The Sokal Affair and Beyond: On the Strategic Use of Parody in the “Science Wars” ...... 47
Ana Dimiškovska, Ss. Cyril and Methodius University of Skopje
The Acts and Strategies of Defining .................................................................................... 63
Fabrizio Macagno, Universidade Nova de Lisboa
Intolerance and the Zero Tolerance Fallacy ......................................................................... 79
Sheldon Wein, Saint Mary’s University
II POLITICAL DISCOURSE .................................................................................................. 89
Political Discourse and Argumentation Profiles .................................................................. 91
Hans V. Hansen, University of Windsor
Rhetoric of the Crisis: Polish Parliamentarian Debates on the Future of the EU ................ 99
Agnieszka Kampka, Warsaw University of Life Sciences —SGGW
The Political Discourse on Croatia’s EU Accession: A Rhetorical Analysis of the
Presentation of the European Union among Supporters and Opponents of the EU ........... 113
Gabrijela Kišiček, University of Zagreb
Rhetoric―Martial Art or the Art of Winning the Soul by Discourse? Language of
Politicians vs. Ethos, Pathos and Logos ............................................................................. 129
Joanna Szczepańska-Włoch, Jagiellonian University
The Analysis of Insulting Practices—Sticks and Stones in the Croatian Parliament ........ 143
Alma Vančura, University of Osijek & Diana Tomić, University of Zagreb
III. LEGAL DISCOURSE ...................................................................................................... 159
Taking Judges Seriously: Argumentation and Rhetoric in Legal Decisions ...................... 161
Maurizio Manzin, Research Centre on Legal Methodology (CERMEG), University of Trento
IV. EDUCATION .................................................................................................................. 175
Debate as an Educational Tool: Is Polarization a Debate Side Effect? .............................. 177
Manuele De Conti, University of Padua
Teaching the Writing of Argumentative Genre through Imitatio: A Solid Basis for the
‘Beginner’ Writer ............................................................................................................... 195
Fotini Egglezou, Athens
V. MEDIA .............................................................................................................................. 213
Challenges of Rhetoric in the Era of ‘Bytes and Likes’ ..................................................... 215
Petra Aczél, Corvinus University of Budapest
The Cowboys, the Poets, the Professor...Antonomasia in Croatian Sports Discourse ....... 227
Ana Grgić & Davor Nikolić, University of Zagreb
Stakeholders in Promotional Genres: A Rhetorical Perspective on Marketing
Communication .................................................................................................................. 239
Sabrina Mazzali-Lurati & Chiara Pollaroli, University of Lugano
The Representation and Reception of Paraphrase in Newspaper Headlines ...................... 257
Anita Runjić-Stoilova & Josip Galić, University of Split
ABOUT THE AUTHORS ..................................................................................................... 271
INDEX ................................................................................................................................... 275
PREFACE
What Do We Know about the World? Rhetorical and Argumentative Perspectives is a
book trying to answer the title question by contributing to rhetorical and argumentative
studies. It consists of papers presented at the “First International Conference on Rhetoric in
Croatia: the Days of Ivo Škarić”. The Conference was organized with the intent of paying
respect to the Croatian rhetorician and professor emeritus Ivo Škarić who was the first to
introduce rhetoric at the Department of Phonetics at the Faculty of Humanities and Social
Sciences, University of Zagreb.
As a phonetician, professor Škarić was interested in all aspects of speech and therefore
revealed natural connections between phonetics and rhetoric. As a founder of the School of
Rhetoric, he trained many of his students to become teachers of rhetoric and to get involved
with rhetorical and argumentation analysis. This conference was a sign of gratitude from his
students.
The conference was held at the island of Brač, professor Škarić's birthplace, between
April 19 and 22, 2012, and it gathered 60 rhetoricians and argumentation scholars from ten
European countries as well as North America. The papers presented at the conference are
distributed into six chapters of the book: Theoretical Perspectives discussing argumentation
theory, relations between philosophy and rhetoric, and visual argumentation; Political
Discourse presents papers interested in rhetorical strategies and argumentation analysis in
various types of public discourse, i.e. parliamentary debates, persuasion in political speeches
etc.; The Media chapter presents papers containing rhetorical analyses of the media discourse,
especially those interested in figures of speech and the New Media; Legal Discourse
discusses argumentation and rhetorical strategies in legal discourse; while Education presents
a chapter involved in the importance of the rhetoric in education system, i.e. implementation
of debate in education, writings of the argumentative genre, etc.
The common feature of all the papers in the book is the attempt to understand the role
of rhetoric and argumentation in various types of public discourse and to present
interdisciplinary work connecting linguists, phoneticians, philosophers, law experts and
communication scientists in the common ground of rhetoric and argumentation.
Gabrijela Kišiček
Zagreb
October 28, 2013
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PROLOGUE
The Significance of Ivo Škarić for
the Academic Development of Rhetoric/Public Speaking in Croatia
Gordana Varošanec-Škarić, University of Zagreb
Professor Emeritus Ivo Škarić was born on April 19, 1933 here in Postira, on the
island of Brač and he left us on January 29, 2009. Professor Škarić was an actual authority in
the field of public speaking in Croatia. He authored seven books and about hundred and fifty
scientific papers and he was also well-known to the Croatian public for his many newspaper
articles and interviews on television.
He published three books on rhetoric, U potrazi za izgubljenim govorom (In Search of
for Lost Speech, 1st edition 1982), Temeljci suvremenog govorništva (Cornerstones of
Contemporary Rhetoric, 2000, 2nd edition 2003) and Argumentacija (Argumentation, 2011).
The last one—Argumentacija—was published posthumously at the end of 2011. During the
last years of his life, rethinking the meaning of science, and possible truth in rhetoric, he
returned to the values of Nietzsche, Husserl, and Heidegger, shaping his understanding of
argumentation, by respecting the past and incorporating it into present, consciously
contemplating possible thematic fields of argumentation, including the one about decisions
having future consequences.
He published many articles in the field of public speaking, for example Culture of
Public Speaking Programme, Culture and Speaking, Culture of Speaking—Quality and
Quantity, Measuring the Culture of Speaking, Culture of Speaking or by Speaking, Speech
Universals, Euphony, Logic, Attentive Speech Listening, Identification Through Speech,
Speaking Technique, Speech Volume, Time of Speaking, Speech Cognition, Speech—Cold
Medium, Poetics in Speech, Conventional Speech, Rhetoric, Speech Preparation.
His passion for rhetoric culminated in his work with young enthusiasts resulting in his
ultimate masterpiece—founding of The School of Rhetoric with the Department of Phonetics
of the Croatian Philological Society and the Ministry of Science, Education and Sport of the
Republic of Croatia. The School started amidst the Croatian War for Independence in 1992 in
Mali Lošinj, and Professor Škarić supervised it for 17 years. His precious work continues to
live on under the name: The School of Rhetoric “Ivo Škarić”. His ideas are revived twice a
year through young secondary school students who are developing critical thinking and are
taught how to face future endeavours by acquiring speaking skills.
He believed that democracy is a spoken culture, and so for youth to be prepared for
life they needed to be good speakers. He relied on logos, since the main goal of rhetorical
education is rational speaking and young people should be taught to think argumentatively,
focussing on thinking as a prerequisite for well-structured speaking.
We should always remember the legacy he left to his students—that critical discourse
is passionate and ethical, and not cold (that is, a cunning and deceitful discourse), and that
although it is in our nature to understand the world around us in terms of cause and effect, it
does not imply that we should not fight for what is truly important, defendable and ethical,
even when we are aware of the final consequences.
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