Download WFA Compendium of Ad Fraud Knowledge PDF PDF Free - Full Version
Download WFA Compendium of Ad Fraud Knowledge PDF by ['Mohit Jain'] in PDF format completely FREE. No registration required, no payment needed. Get instant access to this valuable resource on PDFdrive.to!
About WFA Compendium of Ad Fraud Knowledge PDF
This document provides an overview of ad fraud for media investors. It defines different types of ad fraud and estimates that ad fraud costs may exceed $50 billion by 2025 based on research finding exposure rates ranging from 2-90%. The document outlines that ad fraud takes many forms, including on premium publisher sites, and is perpetrated by multiple parties for financial gain. It recommends advertisers take action by setting standards, making contractual changes, and increasing transparency to counter ad fraud.
Detailed Information
| Author: | ['Mohit Jain'] |
|---|---|
| Publication Year: | 2019 |
| Pages: | 24 |
| Language: | English |
| Format: | |
| Price: | FREE |
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