Table Of Contentwedding planning & management
W E D D I N G
PLANNING & MANAGEMENT
CONSULTANCY FOR DIVERSE CLIENTS
Maggie Daniels and Carrie Loveless
Amsterdam (cid:129) Boston (cid:129) Heidelberg (cid:129) London
New York (cid:129) Oxford (cid:129) Paris (cid:129) San Diego
San Francisco (cid:129) Singapore (cid:129) Sydney (cid:129) Tokyo
Butterworth-Heinemann is an imprint of Elsevier
Butterworth–Heinemann is an imprint of Elsevier
30 Corporate Drive, Suite 400, Burlington, MA 01803, USA
Linacre House, Jordan Hill, Oxford OX2 8DP, UK
Copyright © 2007, Elsevier Inc. All rights reserved.
No part of this publication may be reproduced, stored in a
retrieval system, or transmitted in any form or by any means,
electronic, mechanical, photocopying, recording, or otherwise,
without the prior written permission of the publisher.
Permissions may be sought directly from Elsevier’s Science & Technology Rights
Department in Oxford, UK: phone: (+44) 1865 843830, fax: (+44) 1865 853333,
E-mail: [email protected]. You may also complete your request on-line
via the Elsevier homepage (http://elsevier.com), by selecting “Support & Contact”
then “Copyright and Permission” and then “Obtaining Permissions.”
Recognizing the importance of preserving what has been written,
Elsevier prints its books on acid-free paper whenever possible.
Library of Congress Cataloging-in-Publication Data
Daniels, Maggie, 1969–
Wedding planning and management : consultancy for diverse clients /
authors, Maggie Daniels, Carrie Loveless.
p. cm.
Includes index.
ISBN-13: 978-0-7506-8233-6
ISBN-10: 0-7506-8233-7
1. Wedding supplies and services industry. 2. Wedding supplies and
services industry—Management. 3. Weddings—Planning. 4. Consultants.
I. Loveless, Carrie, II. Title.
HD9999.W372D36 2007
392.5068—dc22
2006038016
British Library Cataloguing-in-Publication Data
A catalogue record for this book is available from the British Library.
ISBN 13: 978-0-7506-8233-6
ISBN 10: 0-7506-8233-7
For information on all Butterworth–Heinemann publications
visit our Web site at www.books.elsevier.com
Printed in Hong Kong
07 08 09 10 11 10 9 8 7 6 5 4 3 2 1
Working together to grow
libraries in developing countries
www.elsevier.com | www.bookaid.org | www.sabre.org
we dedicate this book to brides
and grooms around the world.
contents
list of case studies xii
list of fi gures xv
list of tables xvi
preface xix
acknowledgments xx
about the authors xxii
about the photographer xxiii
section one
foundations
1 Role and Scope of Wedding Consultancy 3
Titles, packages and roles 5
The organization of the book 11
References 13
2 Weddings, Culture, and Religion 17
Socialization for marriage 18
Mate selection 19
Pre-wedding rituals 21
Wedding customs 24
Changes in identity due to marriage 27
References 28
3 History and Hegemony 33
What is hegemony? 34
Hegemony and marriage 34
Hegemony and weddings 35
A balance of power 40
References 42
4 The Mediated Construction of Weddings 45
Invented traditions 45
Celebrity weddings 48
Portrayal of weddings in fi lm 49
Reality television 52
The internet 52
References 54
5 The Changing Family, Politics, and Law 57
Female workforce dynamics 58
The missing male 60
Cohabitation and divorce 61
Same-sex relationships and unions 64
Intercultural and interfaith marriages 65
References 69
vii
6 Weddings and Consumerism 73
The urge to consume 74
The quest for perfection 77
Sponsored weddings and associated expections 79
Planning anticonsumptive and conservationist weddings 80
References 83
7 Tourism and Destination Weddings 87
Visiting friends and relatives tourism 88
Honeymoon travel 91
Destination weddings 94
References 97
section two
practice
8 Wedding Timelines 103
Research 104
Design 104
Coordination 107
Legal issues 109
Confi rmation and details 110
Implementation 111
Wrap-up and evaluation 111
References 121
Consultant checklist and reminders 122
CONTENTS
9 Wedding Budgets 125
Wedding budget categories 126
Budget summaries 126
References 134
Consultant checklist and reminders 135
10 Determining the Vision 139
Vision determination 140
Wedding themes 140
Destinations and sites 143
References 149
Consultant checklist and reminders 150
11 Food, Beverage, and the Wedding Cake 153
viii Food and beverage 154
The wedding cake 165
References 179
Consultant checklist and reminders 180
12 Wedding Attire and the Bridal Party 183
Bridal attire 184
Menswear 198
The wedding party 200
Wardrobe malfunctions 204
References 208
Consultant checklist and reminders 209
13 The Ceremony 213
The celebrant 214
Readings and vows 217
Exchange of rings and special artifacts 222
The ceremony program 230
Guidelines and policies 230
References 235
Consultant checklist and reminders 236
14 Floral Décor 239
Recipients and locations 240
Selecting fl owers 248
Centerpieces and other decorative elements 251
Installation and removal 256
References 256
Consultant checklist and reminders 257
CONTENTS
15 Photography 261
The movement from fi lm to digital photography 262
Styles of photography 262
Album design and trends in photography 271
Consultant checklist and reminders 274
16 Music and Entertainment 277
Ceremony music 278
Cocktail hour music and entertainment 284
Reception music and entertainment 285
Tips for hiring entertainment 290
References 393
Consultant checklist and reminders 294
17 Rentals and Site Layout 297 ix
Tents 298
Tables, chairs, linens and tableware 302
Lighting 305
Outdoor considerations 310
Site layout 312
References 316
Consultant checklist and reminders 317
18 Stationery Elements and Etiquette 321
Save-the-date notices 322
Invitations 322
Calligraphy 332
Ceremony programs 333
Seating stationery 336
Menus 338
Personalized paper product 339
Wedding announcements 342
Thank-you notes 342
References 344
Consultant checklist and reminders 345
19 Transportation 349
Getting started 350
Transportation to the ceremony 350
Transportation from the ceremony to the reception 353
Transportation from the reception to the fi nal destination 355
References 359
Consultant checklist and reminders 360
20 Wedding Day Details 363
Bridal preparations 364
The consultant’s preparations 370
Consultant checklist and reminders 380
CONTENTS
