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180 Pages·2013·27.74 MB·English

The world is your canvas.Creativity is all around you. So is opportunity, with a focused education that prepares you for a
career in the area of design, media arts, fashion, or culinary. We’ll guide your learning as you prepare to enter the job
market with a strong set of professional skills and the portfolio to prove it to employers.
artinstitutes.edu
1.888.328.7300
DESIGN MEDIA ARTS FASHION CULINARY
The world is your canvas.Creativity is all around you. So is opportunity, with a focused education that prepares you for a
career in the area of design, media arts, fashion, or culinary. We’ll guide your learning as you prepare to enter the job
market with a strong set of professional skills and the portfolio to prove it to employers.
artinstitutes.edu
1.888.328.7300
DESIGN MEDIA ARTS FASHION CULINARY
MAKE IT

COUNT!
Dear DECA Members and Advisors,
This is your year. This is the time to work harder, do better
and be stronger. This is the time to erase your doubts and
fears and go the distance. Accomplish your goals, set new
ones, and conquer the impossible. Don’t wait till tomorrow
or next week—do it today. Do it now. This is the year to
MAKE IT COUNT.
You are not alone. You have a school, a community and
a chapter waiting for you to make the first move. If you
don’t, who will? Shake up the routine, change up the
plans and wake up your fellow advisors and members.
Last year’s plans are done; it’s time for new ones.
Your membership goals, your fundraising plans, your
competitive events—change them all. Don’t dream about
being the best. MAKE IT COUNT and you will be the best.
THIS IS NOT JUST ANOTHER YEAR. THIS IS YOUR YEAR.
THIS IS OUR YEAR. WE WILL MAKE IT COUNT!
G U I D E
All the best,
2 0 1 3 – 2 0 1 4
Edward L. Davis, Ed.D.
Executive Director, DECA Inc.
@deca_drdavis
CONTENTS
OVERVIEW
5 A BRAND YOU CAN
COUNT ON
7 COMPREHENSIVE
LEARNING PROGRAM
DECA Guide • 2013–2014 • Volume 45, Issue 1 24 COMPETITIVE EVENTS
The DECA Guide is published annually by DECA Inc. for the
PROGRAM
exclusive use of its members and teachers/advisors.
DECA • 1908 Association Drive • Reston, VA 20191-1594
[phone] • Fax [phone] • www.deca.org • [email protected] 143 DECA IMAGES CATALOG
Copyright © 2013, DECA Inc. All rights reserved.
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7 COMPREHENSIVE LEARNING PROGRAM
9 Calendar of Events 19 Classroom Projects
11 DECA Direct Online and Social Media 20 Member Recognition Programs
13 Chapter Campaigns 21 ICDC Leadership Programs
15 Conferences 23 Advisor Professional Learning Series
17 School-based Enterprises
24 COMPETITIVE EVENTS PROGRAM
25 Competitive Events List 75 Learn and Earn Project
26 Integrate into Classroom Instruction 82 Public Relations Project
28 Apply Learning and Connect to Business 88 Entrepreneurship Innovation Plan
30 Promote Competition 93 Entrepreneurship Participating Event
(Creating an Independent or
32 ICDC Qualifications and Dress Code
Franchising Business)
33 Principles of Business Administration Events
98 Entrepreneurship Written Event
35 Team Decision Making Events
105 Entrepreneurship—Growing Your Business
38 Individual Series Events
111 International Business Plan
41 Written Entry Checklist
118 Advertising Campaign Event
42 Written Event Statement of Assurances and
Academic Integrity 123 Fashion Merchandising Promotion Plan Event
44 Business Operations Research Events 128 Sports and Entertainment Promotion Plan Event
51 Community Service Project 133 Professional Selling Events
57 Creative Marketing Project 137 Stock Market Game
63 Entrepreneurship Promotion Project 142 Virtual Business Challenge
(Personal Finance, Restaurant, Retail and
69 Financial Literacy Promotion Project
Sports)
143 DECA IMAGES CATALOG
144 Custom Designs 165 Spirit Banners and Smart Signs
145 Apparel 166 Certificates
152 DECA Blazers 167 Chapter Management Materials
153 Accessories 168 Competitive Event Materials
154 DECA Gear 174 Winning the Training Game
163 Create Your Own Designs 175 Order Form/Instructions
3
NKDR05346713_AD_DECA.pdf 1 5/28/13 9:25 AM
WORTH
ITS WEIGHT IN
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1LB
. EVERY BOTTLE*
*Weight of fruit prior to juicing. ©2013 Naked Juice Company.
A BRAND
YOU CAN COUNT ON
INCORRECT USE OF
THE DECA LOGO
Do not alter approved colors.
1950 1970 1980 1991 2010
Our logo is the intellectual property of the entire DECA community. Its use is controlled by
the DECA Inc. Board of Directors for the benefit of the entire organization. Only officially
recognized members, chapters and associations should be able to identify themselves
as DECA by using our logo. Private companies should not be able to profit from the sale
Do not redraw or change
of items with DECA’s logo. Individuals and/or groups should not be permitted to use the the logo typeface.
DECA logo to promote unauthorized programs, projects and products.
Do not stretch or distort the logo.
ACCEPTABLE USE POLICY
Chartered associations and DECA chapters are permitted to use the trademarked
official DECA logo and the DECA name on printed materials and websites provided
they follow the guidelines for reproducing the logo. Do not combine the logo with
other graphics or logos.
In order to use the DECA logos and the DECA name on pro-
motional materials such as accessories or clothing, prior per-
E
mission must be obtained from DECA Inc. Please contact A T
T
S
[email protected].
For clarification of the guidelines for reproducing the DECA
Do not alter, add or
logo, contact [email protected]. remove logo elements.
PERSONALIZED CHAPTER LOGOS
If your chapter needs a personalized logo for use on printed materials and your
website, contact [email protected]. DECA Inc. will create art that can be
Do not place other
used both for print and on the web.
elements on the logo.
Do not rotate
the logo.
5

COMPREHENSIVE
LEARNING
PROGRAM
DECA’s Comprehensive Learning Program offers
exciting opportunities for classroom activities that
connect your instruction to college and careers.
DECA’s activities naturally support programs of
study in the career clusters of marketing, business
management, finance and hospitality, giving you
tools and resources to incorporate DECA into your
curriculum and courses.
DECA’s Comprehensive Learning Program
enhances the possibility for a greater range of
student cognitive abilities to be developed. It
also incorporates rigor and relevance through
the various activities. When using components as
application or extended learning activities, student
members are engaged in the major categories of
the cognitive domain.
This section contains an expansive listing of DECA’s
Comprehensive Learning Program.
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