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WCP Ad Tech Report 20140821 PDF

82 Pages·2016·English
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by ['rajeev_anand_3']| 2016| 82 pages| English

About WCP Ad Tech Report 20140821

The document discusses trends in the digital advertising technology industry, including: 1) The display advertising market is highly fragmented, consisting of many smaller players, unlike the search and social markets which are dominated by Google and Facebook. This fragmentation in display advertising creates opportunities for both investment and consolidation. 2) Mobile advertising is experiencing rapid growth and bringing benefits like personal identification, geo-location targeting, and in-app placements. Real-time bidding through programmatic trading has become a key mechanism for digital display advertising due to the need to make placement decisions in real-time. 3) The "Holy Grail" for digital advertising is achieving complete closed loop attribution from impression to offline purchase. Modern technologies are enabling the

Detailed Information

Author:['rajeev_anand_3']
Publication Year:2016
Pages:82
Language:English
Format:PDF
Price:FREE
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