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Walker Sands B2B Marketing Budgets Explained PDF

13 Pages·2019·English
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by ['Antonio Ferrandina']| 2019| 13 pages| English

About Walker Sands B2B Marketing Budgets Explained

This document discusses considerations for developing a B2B marketing budget, including auditing past marketing efforts, aligning budgets with organizational goals, and determining total budget spend. It recommends first auditing previous marketing successes and failures to inform budget planning. Goals should drive marketing goals and budgets to maximize results. Total budget is typically a percentage of revenue, though this varies by industry and business model.

Detailed Information

Author:['Antonio Ferrandina']
Publication Year:2019
Pages:13
Language:English
Format:PDF
Price:FREE
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