Visual Strategy: Strategy Mapping for Public and Nonprofit Organizations

243 Pages·2014·29.51 MB·English

by  John M. Bryson

ffirs.indd 2 02-06-2014 10:18:29
Visual Strategy
ffirs.indd 1 02-06-2014 10:18:29
ffirs.indd 2 02-06-2014 10:18:29
Instructions for Downloading Decision Explorer®
For use with Visual Strategy: Strategy Mapping for Public and Nonprofit
Organizations, by John M. Bryson, Fran Ackermann, and Colin Eden
These instructions will help you obtain a copy of Decision Explorer as a
supplement to the book.
1. Open http://www.banxia.com/booklink/visualstrategy.html in your web
browser.
2. Download and install the Demonstration Version of Decision Explorer
from the links on the page.
3. Download the model installer file called VSModelInstall.exe and run it.
You will gain access to an enhanced version of Decision Explorer, which
will enable you to experiment with a series of models as well as build new
models of your own.
ffirs.indd 3 02-06-2014 10:18:29
ffirs.indd 4 02-06-2014 10:18:29
Visual Strategy
Strategy Mapping for Public and
Nonprofit Organizations
John M. Bryson, Fran Ackermann, and Colin Eden
Illustrations by Ramón Carr
ffirs.indd 5 02-06-2014 10:18:29
Cover design by Wiley
Cover image by RamÓn Carr
Strategy map image provided by authors
Copyright © 2014 by John Wiley & Sons, Inc. All rights reserved.
Published by Jossey-Bass
A Wiley Brand
One Montgomery Street, Suite 1200, San Francisco, CA 94104-4594—www.josseybass.com
No part of this publication may be reproduced, stored in a retrieval system, or transmitted in any form or by any means, electronic, mechanical,
photocopying, recording, scanning, or otherwise, except as permitted under Section 107 or 108 of the 1976 United States Copyright Act,
without either the prior written permission of the publisher, or authorization through payment of the appropriate per-copy fee to the
Copyright Clearance Center, Inc., 222 Rosewood Drive, Danvers, MA 01923, 978-750-8400, fax [phone], or on the Web at www
.copyright.com. Requests to the publisher for permission should be addressed to the Permissions Department, John Wiley & Sons, Inc.,
111 River Street, Hoboken, NJ 07030, 201-748-6011, fax [phone], or online at www.wiley.com/go/permissions.
Limit of Liability/Disclaimer of Warranty: While the publisher and author have used their best efforts in preparing this book, they make no
representations or warranties with respect to the accuracy or completeness of the contents of this book and specifically disclaim any implied
warranties of merchantability or fitness for a particular purpose. No warranty may be created or extended by sales representatives or written
sales materials. The advice and strategies contained herein may not be suitable for your situation. You should consult with a professional where
appropriate. Neither the publisher nor author shall be liable for any loss of profit or any other commercial damages, including but not limited
to special, incidental, consequential, or other damages. Readers should be aware that Internet Web sites offered as citations and/or sources for
further information may have changed or disappeared between the time this was written and when it is read.
Jossey-Bass books and products are available through most bookstores. To contact Jossey-Bass directly call our Customer Care Department
within the U.S. at 800-956-7739, outside the U.S. at 317-572-3986, or fax [phone].
Wiley publishes in a variety of print and electronic formats and by print-on-demand. Some material included with standard print versions of
this book may not be included in e-books or in print-on-demand. If this book refers to media such as a CD or DVD that is not included in the
version you purchased, you may download this material at http://booksupport.wiley.com. For more information about Wiley products, visit
www.wiley.com.
Library of Congress Cataloging-in-Publication Data
Bryson, John M. (John Moore).
Visual strategy : strategy mapping for public and nonprofit organizations / John M. Bryson, Fran Ackermann, Colin Eden.
pages cm
Includes bibliographical references.
ISBN 978-1-118-60592-9 (paperback); ISBN 978-1-118-87695-4 (ebk);
ISBN 978-1-118-87669-5 (ebk)
1. Strategic planning. 2. Public administration—Management. 3. Nonprofit organizations. I. Eden, Colin. II. Ackermann,
Fran. III. Title.
HD30.28.B796 2014
658.4'012–dc23
2014013586
Printed in the United States of America
first edition
PB Printing 10 9 8 7 6 5 4 3 2 1
ffirs.indd 6 02-06-2014 10:18:29
Contents
Key to Icons viii
Preface ix
Acknowledgments xix
The Authors and Illustrator xxi
Part 1 Introduction to Strategy Mapping 1
Part 2 The Loft Literary Center’s Experience with Strategy Mapping 27
Part 3 Doing Strategy Mapping (ViSM) 91
Part 4 Facilitating Strategy-Mapping Workshops 163
Resource A Comparing Visual Strategy Mapping with Other
Mapping Methods 187
Resource B Mapping Kit 197
Resource C Software Support 199
Resource D Supplemental Reading and Other Resources 203
Glossary 209
References 217
vii
ftoc.indd 7 02-06-2014 10:20:07
Key to Icons
Reference to another part of Visual Strategy.
Reference to John M. Bryson (2011). Strategic Planning for Public and
Nonprofit Organizations, 4th Edition. San Francisco: Jossey-Bass.
Reference to Fran Ackermann and Colin Eden (2011). Making
Strategy, 2nd Edition. Thousand Oaks, CA: Sage.
viii
ftoc.indd 8 02-06-2014 10:20:07