Download Visual Storytelling Guide PDF Free - Full Version
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About Visual Storytelling Guide
This document provides guidance on using visual storytelling and effective visual communications. It discusses three key principles: 1) Humans are visual first and verbal second, so visuals are very important for attention, memory, and believability. 2) Emotions drive decisions more than rational thought, so visuals that evoke emotions are most effective. 3) Visuals are the most effective way to evoke emotions and get people to take action. It also provides seven "Rules of the Road" for using visuals strategically and testing them with target audiences.
Detailed Information
| Author: | ['afp.street'] |
|---|---|
| Publication Year: | 2017 |
| Pages: | 20 |
| Language: | English |
| Format: | |
| Price: | FREE |
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