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About Visual Reading Patterns On Arabic Interfaces: Insights From Eye Tracking
This document summarizes research on visual reading patterns of Arabic interfaces based on eye tracking studies. It finds that Arabic readers exhibit different patterns than English readers due to directionality and orthographic differences in Arabic. Studies examined reading on e-learning sites, newspapers, forums and search engines. Key findings include a right-to-left reading pattern on e-learning sites with intermittent viewing of multimedia; and a reverse 'Z' pattern when searching Google Arabic compared to the standard 'Z' pattern in English. Understanding cultural and linguistic factors is important for designing optimal Arabic interfaces.
Detailed Information
| Author: | ['Journal of Computing'] |
|---|---|
| Publication Year: | 2011 |
| Pages: | 6 |
| Language: | English |
| Format: | |
| Price: | FREE |
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