Visual Culture: The Reader (Published in Association with The Open University)

500 Pages·1999·32.482 MB·English

by  Jessica Evans (editor), Stuart Hall (editor)

a visual culture:
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Digitized by the Internet Archive
in 2022 with funding from
Kahle/Austin Foundation
https://archive.org/details/visualculturerea0000unse_f6x1
Visual culture:
Visual Culture: The Reader
This Reader provides some of the set readings for a 16-week module (D850 The Image and Visual Culture)
which is offered by The Open University Masters in Social Sciences Programme.
The Open University Masters in Social Sciences
The MA Programme enables students to select from a range of modules to create a programme to suit their
own professional or personal development. Students can choose from a range of social science modules to
obtain an MA in Social Sciences, or may specialize in a particular subject area. D850 The Image and Visual
Culture is one of the modules leading to an MA in Cultural and Media Studies.
At present there are three study lines leading to:
an MA in Cultural and Media Studies
an MA in Environmental Policy and Society
an MA in Psychological Research Methods.
Other study lines being planned include an MSc in Psychology and an MA in Social Policy/MA in Social Policy
and Criminology.
OU Supported Learning
The Open University’s unique, supported open (‘distance’) learning Masters Programme in Social Sciences is
designed to introduce the concepts, approaches, theories and techniques associated with a number of
academic areas of study. The MA in Social Sciences programme provides great flexibility. Students study in
their own environments, in their own time, anywhere in the European Union. They receive specially prepared
course materials, benefit from structured tutorial support throughout all the coursework and assessment
assignments, and have the chance to work with other students.
How to apply
If you would like to register for this programme, or simply find out more information, please write for the
Masters in Social Sciences prospectus to the Course Reservations Centre, PO Box 724, The Open University,
Walton Hall, Milton Keynes, MK7 6ZW, UK (Telephone [phone]),
Visual culture: the reader
edited by
— Jessica Evans
and Stuart Hall
REMOVED FROM THE
_ ALVERNO COLLEGE LIBRARY
SAGE Publications
London ¢ Thousand Oaks ¢ New Delhi
: mnie : TheOpen
in association with University
Alvemo College Library
Milwaules,W i
Editorial material © Jessica Evans and Stuart Hall 1999
First published 1999
All rights reserved. No part of this publication may be reproduced,
stored in a retrieval system, transmitted or utilized in any form or by
any means, electronic, mechanical, photocopying, recording or
otherwise, without permission in writing from the Publishers.
SAGE Publications Ltd
6 Bonhill Street
London EC2A 4PU
SAGE Publications Inc.
2455 Teller Road
Thousand Oaks, California 91320
SAGE Publications India Pvt Ltd
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Greater Kailash — |
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British Library Cataloguing in Publication data
A catalogue record for this book is available
from the British Library
ISBN 0 7619 6247 6
ISBN 0 7619 6248 4 (pbk)
Library of Congress catalog record available
Text and cover design: Barker/Hilsdon
Typeset by Mayhew Typesetting, Rhayader, Powys
Printed in Great Britain by The Cromwell Press Ltd,
Trowbridge, Wiltshire
Contents
Notes on contributors
Acknowledgements
What is visual culture? Jessica Evans and Stuart Hall
Part | Cultures of the visual
Introduction Jessica Evans
Rhetorics of the image
Norman Bryson
The natural attitude
Roland Barthes
Rhetoric of the image
Victor Burgin 41
Art, common sense and photography
Roland Barthes 51
Myth today
Techniques of the visible 7
Michel Foucault 61
Panopticism
Walter Benjamin Ta
The work of art in the age of mechanical reproduction
Susan Sontag 80
The image-world
Guy Debord IS
Separation perfected
Dick Hebdige 92
The bottom line on planet one: squaring up to The Face
Part Ii Regulating photographic meanings
Introduction Jessica Evans
Theorizing photography
10 Simon Watney
On the institutions of photography
Pierre Bourdieu
The social definition of photography
12 Allan Sekula 181
Reading an archive: photography between labour and capital
13 Rosalind Krauss 193
Photography’s discursive spaces
Institutions and practices in photography 211
14 Douglas Crimp 2s
The museum’s old, the library’s new subject
15 Abigail Solomon-Godeau 224
Living with contradictions: critical practices in the age of
supply-side aesthetics
CONTENTS
16 John Tagg 244
Evidence, truth and order: a means of surveillance
17 Jessica Evans 274
Feeble monsters: making up disabled people
18 Don Slater 289
Marketing mass photography
Part Ill Looking and subjectivity
307
Introduction Stuart Hall 309
Theoretical perspectives 6)
19 Louis Althusser oz,
Ideology and ideological, state apparatuses
(notes towards an investigation)
Sigmund Freud 324
Fetishism
Otto Fenichel 327
The scoptophilic instinct and identification
Kaja Silverman 340
The subject
Elizabeth Cowie 356
Fantasia
Homi K. Bhabha 370
The other question: the stereotype and colonial discourse
Gendering the gaze a
25 Laura Mulvey 381
Visual pleasure and narrative cinema
26 Jackie Stacey 390
Desperately seeking difference
CONTENTS
27 Jane Gaines 402
White privilege and looking relations: race and gender
in feminist film theory
28 Jacqueline Rose 411
Sexuality in the field of vision
‘Seeing’ racial difference
Frantz Fanon
The fact of blackness
Mary Louise Pratt
Alexander von Humboldt and the reinvention of America
Kobena Mercer
Reading racial fetishism: the photographs of
Robert Mapplethorpe
448
32 Mary Ann Doane
Dark continents: epistemologies of racial and sexual difference
in psychoanalysis and the cinema
33 Richard Dyer 457
White
Index 469
viii CONTENTS