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About Visitor Studies 101: Article
This document provides an overview of visitor studies and evaluation methods for museums. It discusses the importance of knowing why an evaluation is being conducted, who the results are for, and what resources are available before beginning. Both quantitative and qualitative methods are described, including surveys, observations, interviews and focus groups. Key considerations for evaluations include selecting an appropriate sample population, achieving high response rates to minimize bias, and ensuring ethical practices around confidentiality, anonymity and consent. The goal is to equip museums with frameworks and tools to better understand their visitors and audiences.
Detailed Information
| Author: | ['Mirtes Oliveira'] |
|---|---|
| Publication Year: | 2020 |
| Pages: | 17 |
| Language: | English |
| Format: | |
| Price: | FREE |
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