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About Virtual Marketing
This document is a dissertation that examines virtual marketing and the new rules and challenges of the networked marketplace. It discusses the need for new conceptual and practical approaches to managing marketing processes in electronic environments. The dissertation proposes an integrative approach addressing strategic, operational, organizational and technical areas of entrepreneurial activity for virtual firms. It focuses on strategic and operational aspects, analyzing strategic idiosyncrasies of online markets and examining online customer behavior.
Detailed Information
| Author: | ['Shah Batool'] |
|---|---|
| Publication Year: | 2014 |
| Pages: | 167 |
| Language: | English |
| Format: | |
| Price: | FREE |
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