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About Video Viewability Best Practices For Publishers
This document provides best practices for publishers to increase the viewability of video ads on their websites and apps. It recommends focusing on the 3 P's of viewability: premium experiences, placement, and player. For premium experiences, the document suggests improving page speed, integrating a dedicated video section, and creating captivating content. For placement, it advises placing video in optimal spots like the center of the page. For player, making the video player the most prominent element on screen. Increasing adherence to these practices can result in over 80% revenue uplift by improving the viewability rate of video ads from 50% to 90%.
Detailed Information
| Author: | ['Sharon Misra'] |
|---|---|
| Publication Year: | 2020 |
| Pages: | 19 |
| Language: | English |
| Format: | |
| Price: | FREE |
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