Table Of Contentonline 4.2009
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eDITORIAL COnTenT
Winning sought-after
awards is wonderful as it
acknowledges the passion
and hard work that goes
into product development.
This is especially true when given by an inter-
nationally recognized jury. And so we were all
the more delighted to discover that our latest
camera – the h3dii-50, launched last fall – was
awarded on behalf of renowned American photo-
graphy magazine “Professional Photographer”
the 10th annual hot one awards in early
reminiscent of
March. The 18 judges – independent, profes-
glam rock and Ziggy
sional photographers selected for their expertise
star dust, m. Pan da-
and knowledge – elected the H3DII-50 based lis conjures up very
on overall quality, innovation, design, perfor- glamourous photos
mance and value for money in the category (right and cover)
Medium-Format Digital Camera System. The
award confirms, once again, the world leading
quality of Hasselblad cameras. 04 >> news
The real payoff, however, is when a company
Hasselblad’s latest all-purpose weapon: the HCD 35-90mm zoom
witnesses its cameras performing in the hands
lens · H3DII-50 wins the Hot One Award for best medium format digital
of creative professionals – and we’re not just
camera · Phocus update: new features for Mac and Windows users
talking about the H3DII-50, the peak of cutting-
edge camera design, but the H3DII-31, the entry
model into Hasselblad’s H family. The advan- 06 >> stardust
tages really stand out in our comparative test
German fashion photographer, Manuel Pandalis, also worked
with one of today’s leading 35 mm DSLR cam-
for a long time in the music business. For a contemporary fashion
eras. Evidently, even Hasselblad’s smallest – the
shoot, he turns to the glam rock mood of the early seventies.
H3DII-31 – is of a higher league. And experts
are not only aware of this in theory. Page 22
delivers practical evidence, saying it loud and
14 >> turn, baby, turn
clear: the bigger the better! And since the
H3DII-31’s dramatic price reduction, now com- It’s a model you don’t get to see every day – let alone have a chance
peting literally with high-end 35 mm DSLR to photograph: Claus Peter Dudek captures the Bugatti Veyron 16.4.,
systems, photographers can opt for a camera the fastest and most expensive sports car in the world.
system that is far superior to 35mm DSLRs. For
an increasing number of 35 mm professionals,
22 >> the bigger the better
the choice has become a no-brainer.
However, outstanding cameras also require
The race of the megapixels unfolds: in an exclusive photo shoot,
outstanding lenses. Fortunately, owners of H
VICTOR compares a 35mm DSLR with 21,1 megapixel sensor to the
cameras can choose from a variety of first-class
Hasselblad H3DII-31. The medium format is the clear winner.
objectives. Recently, the palette was expanded
by an impressive 35-90 mm zoom lens,
merging a pragmatic focal length spectrum 32 >> hasselblad masters 2008
with distinct compactness. Newcomers to the
What does the word passion mean for the winners of the Hasselblad
H system – this one’s for you!
Masters Awards 2008? Take a close look at the very personal and
The H system prepares professional photo-
unusual visual answers given by ten top international photographers.
graphers for creative top performance. Flip to
our bombastic Masters spread on page 32 and
discover the sheer diversity with which the ten 62 >> next Victor online
winners of the hasselblad masters’ Competi-
The next issue of the VICTOR online magazine will appear on May 1st.
tion 2008 have interpreted the “Passion” theme
with an H3DII. Immerse yourself in artificial, Let the impressive portraits by South African fine arts and commercial
surreal as well as realistic worlds overflowing photographer, Michael Meyersfeld, capture your imagination.
with passion – the key, after all, to every form of
truly great photography.
Yours
Christian Poulsen, CEO Hasselblad A/S
ONLINE 4/2009 3
victornEWS
Phocus
UPDAte boAsts
New FeAtUres
zoom Lens
Hasselblad’s digital imaging software awards
HCD 35-90 mm
AvAilAble Now Phocus reaches version 1.1.3 on Mac golD For tHe
and 1.0.2 on Windows, introducing
New H3Dii-50
an impressive bundle of powerful
The new HCD f/4-5.6 35-90 mm new features to the photographers
Aspherical is the perfect all-round digital workflow. Both system edi- The H3DII-50 is the best medium
1E|N2G0L0IS8H
tool for the ambitious H3D photogra- tions have been designed for full format digital camera in the world!
pher. With a zoom spectrum ranging compatibility with Hasselblad’s revo- This was the verdict of 18 indepen- 11w36w EUwuS.vr iDocsotollrabrysh asselblad.com
fbreoymon wdi dteh ea nfgrlien g(8e3s doef gtrheees )n toor mjuastl lnuetaiotlnya ryd HisTpSla 1y.i5n Tgi lt i&n Shdifets aidgnapatteerd, dchenost,e n pforor ftehsesiiro enxapl erptihseo taongdr akpnhoewrs- 1|2008ENGLISH EDITION
lens, the HCD f/4-5.6 35-90 mm not program pan els all relevant device ledge, to select the Hot One Award
only packs more wide angle punch information, in addition to device for the American magazine “Pro-
than its HC 50-110 mm contempo- information for telephoto converters fessional Photographer”. Based on
rary, it is also smaller and lighter, or extension tubes (optional). A new overall quality, innovation, design,
thus making it a universal lens cut firmware release, supported by Pho- performance, and price/value ratio,
out perfectly for outdoor photogra- cus will equip photographers using the H3DII-50 came first in the me-
phy with the H3D. What is more, the an H3DII with additional ISO settings dium format digital camera category.
Make
HCD 35-90 mm is the first HC/HCD 800 (H3DII-39) and 1600 (H3DII-31), According to “Professional Photogra- Up
lens ever made by Hasselblad to in- as well as rigging all digital H cam- pher”, Hasselblad’s H3DII-50, armed
the HCD f/4-5,6 35-90 mm Asp he- corporate aspherical elements – a eras for compatibility with the HTS with a Kodak 50 megapixel 36x48mm
rical merges power with compact-
real feat considering the large, until 1.5. For customers working with high sensor, edged out competition from
For this issue, 1/2008, viCtor
ness. its zoom spectrum ranges
recently unfeasible, diameters neces- volume production or via a network, Leaf, Mamiya and Phase One. “We’re
by Hasselblad won the best of
from extreme wide angle to normal
sary for medium format lenses. a simple hot folder concept has been delighted with the award,” Philip
Corporate Publishing 2008 gold
lens, making it a ver satile tool
No less than the fixed focal added. Any active folder becomes Boissevain, Marketing Manager at
Prize; cover photo by Japanese
that will occupy only a little space
lengths made by Hasselblad, the “hot” using the “Export New Ima- Hasselblad, says. “But Hasselblad
photographer maki Kawakita
in your equipment case
HCD 35-90 mm lays down an ex- ges Automatically”, available through won’t rest on its laurels. After this
cellent optical performance that is the File menu. Thus any file placed in win comes the next challenge.”
backed by Digital Auto Correction this folder is processed automatically, Following its Gold Corporate Pu-
(Phocus) to bring about that extra using the current Export settings. blishing Award 2008, VICTOR’s
drop of quality across all f/stops and In response to requests from muse- editorial staff is also hard on
focal lengths. The “D” in the lens’s ums and galleries using Hasselblad’s the job. Submissions for
name indicates that the HCD 35-90 Multishot cameras for the reproduc- this year’s competition
mm was designed specifically for us- tion of artworks, Phocus 1.1.3 for are already being accep-
age with digital Hasselblad cameras. Mac has been upgraded for confor- ted – we’ll just have to
It is because of this design choice mity with linear curves and RGB, LAB wait till June 24 at the
that the HCD f/4-5.6 35-90 mm and CMYK colour spaces. In addi- award ceremony to see if
is able to combine distinct compact- tion a new reproduction tool allows the magazine can match
ness with optical superlatives. the use of local input profiling and last year’s success. ■
This is an extremely attractive working with a linear response curve.
proposition for newcomers to digital Though now boasting added support
Hasselblad photography. ■ in English, German, French, Spanish,
Italian, Japanese and Chinese, the
Windows edition has yet to catch up
Apart from workflow improvments and with the Mac edition’s scope of opera-
lAb and CmYK color spaces, Phocus 1.1.3 adds tions – something that will happen
support for the Hts 1.5 tilt & shift adapter in due time as both versions will be
and shows all adjustments for tilting, shifting continually improved and acceler-
and rotation in the capture info ated. ■ Download Phocus here
A jury of 18 selected experts chose
Hasselblad’s H3Dii-50 Hot one
winner 2009 in the medium format
digital camera category
4 ONLINE 4/2009
S tarduSt
Glitter, glitz and glamor – lovingly reminiscent of the early
seventies, when glam rock and David Bowie’s cult figure Ziggy Stardust reigned supreme, photographer
Manuel Pandalis pulls out all the stops and presents a sparkling fashion show.
photos: Manuel PanDaliS
production: clauDia Scholtan
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Description:What does the word passion mean for the winners of the Hasselblad Evidently,
even Hasselblad's smallest – the tool for the ambitious H3D photogra- pher.
