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About Vertical Marketing Systems Supply Chains and The N
This document discusses vertical marketing systems and the role of retailing within them. It analyzes how retail chains have increasing power over producers in modern supply chains. New indicators are examined for measuring the significance of retailing for national economies, such as GDP contribution. Retailing is playing a new role in economies by heading entire supply chains from raw materials to end consumers. Vertical marketing systems and the importance of retailing within them are growing.
Detailed Information
Author: | ['Fadwa Meguenni'] |
---|---|
Publication Year: | 2022 |
Pages: | 7 |
Language: | English |
Format: | |
Price: | FREE |
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