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Download ValueSpace: Winning the Battle for Market Leadership by Banwari Mittal, Jagdish N. Sheth in PDF format completely FREE. No registration required, no payment needed. Get instant access to this valuable resource on PDFdrive.to!
About ValueSpace: Winning the Battle for Market Leadership
This text describes a value-based approach to achieving market dominance called ValueSpace. Using results from a research study the authors show that value is the "missing link" in achieving customer loyalty, and that the three main components of customer value are performance, price and service.
Detailed Information
| Author: | Banwari Mittal, Jagdish N. Sheth |
|---|---|
| Publication Year: | 2001 |
| ISBN: | 9780071375276 |
| Pages: | 282 |
| Language: | English |
| File Size: | 5.206 |
| Format: | |
| Price: | FREE |
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