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About Value Creation Initiatives
This document discusses value-creation initiatives in buyer-seller relationships (BSRs). It first reviews relevant literature on value-creation in BSRs and identifies 10 potential value-creation initiatives. These initiatives include things like transaction specific investments, adaptation, information sharing, relationship specific investments, and knowledge sharing. The document then describes an exploratory study of 14 BSRs across various European industries through interviews. The study aimed to identify which of the 10 initiatives were important for value-creation in transaction-based BSRs that focus on efficiency, and which were important for interaction-based BSRs that focus on effectiveness. The findings suggest that some initiatives are more important for transaction-based relationships while others are more important for interaction-
Detailed Information
| Author: | ['Davron Hamidov'] |
|---|---|
| Publication Year: | 2012 |
| Pages: | 17 |
| Language: | English |
| Format: | |
| Price: | FREE |
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