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About Value Chain Analysis To Discover Customers Needs - Xid-1202169 - 1
Using value-chain analysis to discover customers’ strategic needs outlines a 5-step method for understanding a customer's strategic priorities: 1. Construct both internal and external value chains for the customer by interviewing them about their business processes and supply/distribution chains. 2. Analyze the customer's value chain to identify their business strategy of differentiation, low-cost, or other implicit/explicit strategies. 3. Leverage this understanding of the customer's value chain and other intelligence into insights about their strategic needs and priorities. 4. The firm's marketing function can use this analysis as a new strategic capability to identify opportunities, strengthen relationships, and clarify the customer's strategic focus. 5.
Detailed Information
| Author: | ['LM_S'] |
|---|---|
| Publication Year: | 2020 |
| Pages: | 11 |
| Language: | English |
| Format: | |
| Price: | FREE |
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