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About Using Social Media For Arts Marketing-Hausmann
This document discusses the use of social media for marketing by performing arts organizations in Germany. It aims to explore how German performing arts organizations use social media and how they can exploit social media for marketing purposes. The document begins with background on the German performing arts sector and issues around declining audiences. It then defines social media and various applications like blogs, microblogs, social networks and content communities. The document presents results from an online analysis of 144 German public theaters and a case study of one theater to understand their social media use. It concludes that use of social media, especially Facebook, is growing among German theaters and can effectively support marketing through promotion, communication, word-of-mouth, market research and reputation management.
Detailed Information
| Author: | ['Pavlos Lathiras'] |
|---|---|
| Publication Year: | 2019 |
| Pages: | 19 |
| Language: | English |
| Format: | |
| Price: | FREE |
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