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About User Retention Benchmarks and Best Practices
The document discusses user retention benchmarks and best practices for mobile apps in Southeast Asia. It finds that only 27.36% of e-commerce app users are retained after 90 days, with the majority of uninstalls occurring in the first week, especially on days 1 and 8. Uninstall rates are higher on Sundays and lower on Mondays. iOS devices see better retention rates than Android devices. The document provides recommendations to improve retention by ensuring utility, trust, reducing annoyances like unnecessary notifications, and limiting data consumption.
Detailed Information
| Author: | ['John Mae'] |
|---|---|
| Publication Year: | 2021 |
| Pages: | 26 |
| Language: | English |
| Format: | |
| Price: | FREE |
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