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About User Experience As - A Strategic Function: Zia Rahman
The document discusses redefining user experience (UX) as a strategic function within an organization. It outlines several key points: 1) UX currently faces challenges such as being seen as non-strategic and at risk of downsizing, with an unclear role and lack of vision that leads to high attrition. 2) The document proposes operational, organizational, and strategic alignments to position UX as a core competency and differentiator. 3) This includes managing day-to-day operations, collaborating across teams, and aligning UX with corporate strategy, business acquisition, and growth plans. The goal is to demonstrate UX's business value and make it a sustainable practice.
Detailed Information
| Author: | ['Zia Rahman'] |
|---|---|
| Publication Year: | 2012 |
| Pages: | 11 |
| Language: | English |
| Format: | |
| Price: | FREE |
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