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Up Close & Personal?: Customer Relationship Marketing at Work PDF

440 Pages·2006·2.573 MB·English
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About Up Close & Personal?: Customer Relationship Marketing at Work

Based on worldwide research supported by IBM, this book provides new insights into effective customer relationship marketing. ''Should be read by all marketing, sales, service and advertising practitioners.'' -- Marketing magazine ''Probably the most level-headed and clear-sighted picture of how markets can affect customer relationships.'' -- Database Marketing

Detailed Information

Author:Paul R Gamble, Merlin Stone, Neil Woodcock, Bryan Foss, Paul R. Gamble
Publication Year:2006
ISBN:9780749448745
Pages:440
Language:English
File Size:2.573
Format:PDF
Price:FREE
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