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www.nordicom.gu.se
NORDICOM
We Love to Hate Each Other
Mediated Football Fan Culture
Roy Krøvel and Thore Roksvold (eds)
© Editorial matters and selections, the editors; articles, individual
contributors; Nordicom 2012
ISBN 978-91-86523-35-0
Published by:
Nordicom
University of Gothenburg
Box 713
SE 405 30 Göteborg
Sweden
Cover by: Daniel Zachrisson
Printed by: Responstryck AB, Borås, 2012
Contents
Acknowledgements 7
Thore Roksvold & Roy Krøvel
Introduction 9
Chapter 1
Hans K. Hognestad
What is a Football Fan? 25
Chapter 2
Raymond Boyle
Social Media Sport? Journalism, Public Relations and Sport 45
I. Mediated Fan Culture in Newspapers
Chapter 3
Peter Dahlén
An Exemplary Model. The Religious Significance of the Brann
2007 Norwegian Football Championship as Told by the Media 63
Chapter 4
Thore Roksvold
A Hundred Years of Football Reporting in Norwegian Newspapers 83
Chapter 5
Rune Ottosen, Nathalie Hyde-Clarke & Toby Miller
Framing the Football Fan as Consumer. A Content Analysis
of the Coverage of Supporters in The Star During the 2010 World Cup 111
Chapter 6
Hugh O’Donnell
Scottish Football Fans. Hame and Away 129
II. Social Media and Mediated Fan Culture
Chapter 7
Harald Hornmoen
Battling for Belonging. How Club and Supporter Identities
are Created in the Mediation of an Oslo Derby 149
Chapter 8
Aage Radmann
The New Media and Hooliganism. Constructing Media Identities 171
Chapter 9
Deirdre Hynes
“Jaysus! Is Janno a Bird?” A Study of Femininity and Football Fans
in Online Forums 189
Chapter 10
Steen Steensen
Conversing the Fans. “Coveritlive” and the Social Function of Journalism 207
Chapter 11
Andreas Ytterstad
Football Nationalism in the Blogosphere. Carew, Riise
and the Frames of Common Sense 229
Chapter 12
Roy Krøvel
Communicating in Search of Understanding. A Case Study
of Fans, Supporters and Islam 249
III. Documentary Film and Television
Chapter 13
Alina Bernstein, Lea Mandelzis & Inbar Shenhar
Documenting the Narrative of Arab Identity in a Jewish State Through
Football. Between National ‘Multi-Existence’ and its Impossibility 265
Chapter 14
Britt-Marie Ringfjord
Learning to Become a Football Star. Representations of Football
Fan Culture in Swedish Public Service Television for Youth 285
Chapter 15
David Rowe & Stephanie Alice Baker
“Truly a Fan Experience”? The Cultural Politics of the Live Site 301
The Authors 319
Acknowledgements
This anthology is the outcome of a process that started in late 2008 when six
colleagues at Oslo and Akershus University College of Applied Sciences, all with
an interest in football, decided to explore the mediation of football fandom.
Football fans are often portrayed as enthusiastic, loyal, critical and sometimes
as violent. But what is it about football that appeals to them? How do the media
such as newspapers, radio, TV, blogs and web forums accommodate the needs
of the fans, and what connection – if any – is there between the imagined
community of football fans and the broader society?
As we pondered possible answers to such questions, we realized that it was
necessary to develop a wider network. In the process of establishing an interna-
tional research network, we were supported by Oslo and Akershus University
College of Applied Sciences. We therefore want to express our gratitude to this
institution for providing financial support.
A part of the funding was spent on a network seminar in Sweden in 2009
where we outlined plans for individual contributions to the research project and
the final publication. Dr. Alina Bernstein, chair of The Media and Sport Section of
The International Association for Media and Communication Research, followed
up by organizing a project session at the 2010 IAMCR conference in Portugal.
We are also grateful to the Department of Journalism and Media Studies
at Oslo and Akershus University College of Applied Sciences for funding the
language editing and printing of the book. Finally, we thank Nordicom for
publishing We Love To Hate Each Other, which we hope and believe will be
useful for scholars and students who are engaged in sports journalism and
popular culture in old as well as new media.
Oslo, January 2012
Roy Krøvel and Thore Roksvold
7
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