Unleash Your Alpha

280 Pages·2014·1.83 MB·English

“Bookstores are filled with thousands of “diet books,” each promising to
hold The Secret to a leaner, stronger, healthier body.
The reason there are so many titles is simple – despite their claims,
none of these books has the answer.
Unleash Your Alpha is different. It is the first book I’ve seen that
addresses all aspects of a strong, healthy, productive man – nutrition,
exercise, style, sex appeal, confidence, brotherhood – every part of the
Great Man we all want to be (and what women want us to be).
If you’re a man in search of guidance from the inside out, or if you’re a
woman looking for something to really improve the health and well being
of your mate, you can do no better than Unleash Your Alpha.”
BRYAN KRAHN,
EDITOR AND COACH, BRYANKRAHN.COM
“Most books on the subject of being a better man are centred around
getting laid more and most workout books are filled with superficial solu-
tions and sold on fear and emotion. They’re directed towards the pick-up
artist community and meant to be sold to 20 year old boys who aren’t yet
men. This book is catered towards men who want to become gentlemen.
In Mike’s words, “we men have bigger waistlines than ever, soaring rates
of disease, and worrying statistics for divorce, job satisfaction, depression,
and suicide” – Unleash Your Alpha is a major step to reverse this trend.”
JON GOODMAN,
2 X AUTHOR & CREATOR OF THE PERSONAL TRAINER DEVELOPMENT CENTRE
“Mike is a true Alpha who unequivocally walks his talk. Unleash Your Alpha
is full of sage advice across a whole range of areas, each of which Mike
has himself traversed, experimented, learned and applied. If you’re a man
and want to be the man you were born to be, get a copy of Mike’s book. If
you’re a woman and want the man in your life to reach his potential, buy
him a copy. You’ll both be happy you did!”
JOHN BROADBENT,
AUTHOR MAN UNPLUGGED- EXPLORING CONTEMPORARY MASCULINITY
“Redefine what being an “alpha male” really means. Fun read! A good start
to revamp your lifestyle.”
DR SPENCER NADOLSKY MD,
PRACTITIONER & DIRECTOR EXAMINE.COM
“Bookstores are filled with thousands of “diet books,” each promising to
hold The Secret to a leaner, stronger, healthier body.
The reason there are so many titles is simple – despite their claims,
none of these books has the answer.
Unleash Your Alpha is different. It is the first book I’ve seen that
addresses all aspects of a strong, healthy, productive man – nutrition,
exercise, style, sex appeal, confidence, brotherhood – every part of the
Great Man we all want to be (and what women want us to be).
If you’re a man in search of guidance from the inside out, or if you’re a
woman looking for something to really improve the health and well being
of your mate, you can do no better than Unleash Your Alpha.”
BRYAN KRAHN,
EDITOR AND COACH, BRYANKRAHN.COM
“Most books on the subject of being a better man are centred around
getting laid more and most workout books are filled with superficial solu-
tions and sold on fear and emotion. They’re directed towards the pick-up
artist community and meant to be sold to 20 year old boys who aren’t yet
men. This book is catered towards men who want to become gentlemen.
In Mike’s words, “we men have bigger waistlines than ever, soaring rates
of disease, and worrying statistics for divorce, job satisfaction, depression,
and suicide” – Unleash Your Alpha is a major step to reverse this trend.”
JON GOODMAN,
2 X AUTHOR & CREATOR OF THE PERSONAL TRAINER DEVELOPMENT CENTRE
“Mike is a true Alpha who unequivocally walks his talk. Unleash Your Alpha
is full of sage advice across a whole range of areas, each of which Mike
has himself traversed, experimented, learned and applied. If you’re a man
and want to be the man you were born to be, get a copy of Mike’s book. If
you’re a woman and want the man in your life to reach his potential, buy
him a copy. You’ll both be happy you did!”
JOHN BROADBENT,
AUTHOR MAN UNPLUGGED- EXPLORING CONTEMPORARY MASCULINITY
“Redefine what being an “alpha male” really means. Fun read! A good start
to revamp your lifestyle.”
DR SPENCER NADOLSKY MD,
PRACTITIONER & DIRECTOR EXAMINE.COM
“I was worried that this would just be another run of the books on health
and fitness. Not to be".".". This is an upfront no-holds barred clear instruc-
tion manual on how to be the best man you can be. This isn’t a “fluffy”
read. It’s direct, in your face and tells it how it is. I also appreciated that
it wasn’t just about the physical aspects of being an Alpha. I particularly
appreciated the sections on mental and emotional well-being. If you
want to know how to become the best man you can be – check this out.
You won’t be disappointed.”
DAVE LIOW,
LECTURER, EXERCISE PHYSIOLOGIST & COACH
“Working hard building a business I took my eye off the ball of the other
essentials of being a man. My fitness dropped, and so did my health,
then so did my energy, then so did everything else. Mike’s book pulled
no punches and pointed out the truth; I had the constitution of a pink
flamingo. I turned the pages and there were the answers. Unlike other
books I’d read on ‘fitness’ or ‘health’ Mike took things to a new level. With
a complete absence of machismo that you may expect if you misinterpret
the title, this book combines humour with insights so accurate I couldn’t
hide from reality. More importantly, Mike simplifies the solution into an
easily actionable method that that I could fit into my life (which is, and
will remain relatively dominated by work). I feel better, I look better, I eat
better and I have tapped into a grounded power and confidence that I’m
bringing to every aspect of my life. No excuses boys.
Man up. Read this book. The world is waiting.”
GLEN CARLSON,
DIRECTOR KEY PERSON OF INFLUENCE
“Unleash Your Alpha literally breaks down all aspects of focus and direction,
building muscle, losing fat and how to build attraction into step by step
frameworks that couldn’t be easier to take action on. If becoming the love
child of Arnold Schwarzenegger, Ghandi and Neil Strauss is something
you aspire to become this book is for you.”
CHRIS WREN,
THEFITNESSARCHETYPE.COM
“*Slow clap* ".".". Mike, this is truly amazing – kind of blown away by the quality
of it. Your effort over the last 18 months has obviously paid off big time.”
JAMES GARLAND,
FITANDSTRONGDADS.COM
U N L E A S H Y O U R
A L P H A
MIKE CAMPBELL

To my amazing parents who laid the stones
for the path I now walk.
Mum, you’ll always be missed, but continue to inspire me.
–
And to Nards, without you this simply wouldn’t even be an idea.
You have made me into the man – the Alpha – that I am today,
continually challenging me to grow.
My queen, my rock, my fire.

CONTENTS
FOREWORD
by Pete Evans ............................................................ix
INTRODUCTION
What’s this all about? ................................................3
WHAT IT MEANS TO BE A MAN
Redefining alpha .......................................................13
THE PROBLEMS
What’s gone so wrong? .............................................23
Where the problems lie .............................................29
A bit of the science done simply ...............................37
THE SOLUTIONS
How to unleash your alpha ........................................53
Use your head man! ...................................................59
How to eat like a man ................................................75
Train like a beast ........................................................97
THE PROGRAMS .......................................................109
PHASE 1: GETTING SHREDDED .......................................113
PHASE 2: GETTING MASSIVE .........................................121
PHASE 3: GETTING ATHLETIC ........................................131
Just relax ...................................................................139
SLEEP. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 141
STRESS AND ENJOYING LIFE ........................................149
Man skills ...................................................................159
PERSONAL BRAND AND THE FINER POINTS OF BEING A MAN ..161
DEVELOPING STRONG BONDS AND RELATIONSHIPS .............171
YOUR INNER 007 ......................................................191
CASE STUDIES
Unleash Your Alpha Case Studies ..............................201
GO FORTH AND LEAD, MAN
The inner alpha wrap up ............................................213
APPENDIX
The shredded alpha ...................................................225
The muscular alpha ....................................................235
The alpha superfoods ................................................243
Supplementation .......................................................247
Where to from here? .................................................251
About Mike Campbell .....................................................253
Acknowledgements ........................................................255
References .....................................................................261