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About University of Nottingham Malaysia: BUSI4237
The document provides instructions for a marketing exam for the course BUSI4237 at the University of Nottingham Malaysia. It outlines the following: 1) Students have 48 hours to complete a strategic marketing analysis report on MR DIY Group (M) Bhd, focusing on their situation analysis, target segments, and marketing mix recommendations. 2) The report should not exceed 3,500 words and is due by 3:30pm on December 20th. It must be submitted digitally via Turnitin and in MS Word format. 3) The task requires analyzing MR DIY's marketing environment, competitive advantages, brand positioning, and providing short and long-term recommendations using concepts from the course.
Detailed Information
| Author: | ['Tayalan'] |
|---|---|
| Publication Year: | 2022 |
| Pages: | 21 |
| Language: | English |
| Format: | |
| Price: | FREE |
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