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About Uniqlo: A Supply Chain Going Global Case Analysis: Dr. Diane Badame Fall 2019
Uniqlo has developed a hybrid governance supply chain model that is central to its success. This model balances the benefits of vertical integration and outsourcing to provide flexibility while maintaining control. Uniqlo's core competence is merchandising, as it designs a limited product assortment focused on customer needs over trends. This allows Uniqlo to optimize its supply chain and track demand closely. While Uniqlo has found success expanding production internationally, it faces challenges further internationalizing sales in markets like Europe and the U.S. where fashion plays a larger role. Uniqlo will need to determine if it can modify its supply chain and product strategy to better serve these new customer bases.
Detailed Information
| Author: | ['Pandu Zea Ardiansyah'] |
|---|---|
| Publication Year: | 2021 |
| Pages: | 14 |
| Language: | English |
| Format: | |
| Price: | FREE |
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