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About Unilever - Mobile Marketing Case Study
The document provides case studies and examples of mobile marketing campaigns run by Unilever and its partner agencies. It describes campaigns for brands like Ben & Jerry's, Axe, Dove, Orange, Toni & Guy, Hellmann's, Spotless, Gala Bingo, Novartis, Lynx, and Seda. The campaigns utilized different mobile channels and tactics like apps, SMS, interactive voice, mobile websites, and coupons to engage customers, drive awareness, and increase sales. Metrics like downloads, calls, SMS responses, and sales uplifts indicated many of the campaigns were successful in reaching audiences cost-effectively.
Detailed Information
| Author: | ['Brands Vietnam'] |
|---|---|
| Publication Year: | 2013 |
| Pages: | 24 |
| Language: | English |
| Format: | |
| Price: | FREE |
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