Download Unilever Breeze - InMobi Case Study PDF Free - Full Version
Download Unilever Breeze - InMobi Case Study by ['Utkarsh Gupta'] in PDF format completely FREE. No registration required, no payment needed. Get instant access to this valuable resource on PDFdrive.to!
About Unilever Breeze - InMobi Case Study
Unilever aimed to increase sales of its liquid detergent Breeze in the Philippines by understanding consumer preferences. It partnered with InMobi to survey over 11,000 Filipino consumers via mobile. The survey found that 43% preferred hand washing and the top reason for detergent selection was the smell of clean laundry. It identified key barriers to buying liquid detergents to help shift consumer behavior.
Detailed Information
| Author: | ['Utkarsh Gupta'] |
|---|---|
| Publication Year: | 2021 |
| Pages: | 25 |
| Language: | English |
| Format: | |
| Price: | FREE |
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