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About Understanding Media Economics
Understanding Media Economics provides a clear, precise introduction to the key economic concepts and issues affecting the media. The book: explains the fundamental concepts relevant to the study of media economics; considers the key industrial questions facing the media industries today; relates economic theory to business practice; covers a wide range of media activity - advertising, television, film, print media, and new media; and looks at the impact of economics on public policy.
Detailed Information
| Author: | Gillian Doyle |
|---|---|
| Publication Year: | 2002 |
| ISBN: | 9781412931861 |
| Pages: | 193 |
| Language: | English |
| File Size: | 0.752 |
| Format: | |
| Price: | FREE |
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