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About Understanding Marketing Management & Developing Marketing Strategies and Plans
This document summarizes key concepts from a lecture on marketing management and strategy. It discusses opportunities and challenges from globalization, deregulation, privatization and competition. It covers new consumer capabilities and orientations from production to marketing. The four P's of marketing are introduced as Product, Price, Place and Promotion. Four dimensions of holistic marketing are discussed: internal marketing, integrated marketing, relationship marketing and performance marketing. Key marketing management tasks and debates on shaping vs reflecting consumer needs are also summarized.
Detailed Information
| Author: | ['Mohammed Shahab'] |
|---|---|
| Publication Year: | 2021 |
| Pages: | 13 |
| Language: | English |
| Format: | |
| Price: | FREE |
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