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Understanding Digital Marketing Strategy PDF

4 Pages·2023·English
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by ['Laís Staevie Baduy']| 2023| 4 pages| English

About Understanding Digital Marketing Strategy

This document summarizes digital marketing strategies. It discusses how digital technologies have made marketing more effective by allowing for individual attention, better campaign management, and better product design. The key steps for developing a digital marketing strategy are to understand customer needs, formulate a strategy, implement the strategy, and build trust with customers. Some current digital marketing trends include moving from passive advertising to active engagement, prioritizing quality over quantity on social media, and giving more control back to consumers. Developing an effective digital strategy involves creating buyer personas, auditing owned media like websites and content, and developing a content creation plan.

Detailed Information

Author:['Laís Staevie Baduy']
Publication Year:2023
Pages:4
Language:English
Format:PDF
Price:FREE
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