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About Understanding Digital Marketing Strategy
This document summarizes digital marketing strategies. It discusses how digital technologies have made marketing more effective by allowing for individual attention, better campaign management, and better product design. The key steps for developing a digital marketing strategy are to understand customer needs, formulate a strategy, implement the strategy, and build trust with customers. Some current digital marketing trends include moving from passive advertising to active engagement, prioritizing quality over quantity on social media, and giving more control back to consumers. Developing an effective digital strategy involves creating buyer personas, auditing owned media like websites and content, and developing a content creation plan.
Detailed Information
| Author: | ['Laís Staevie Baduy'] |
|---|---|
| Publication Year: | 2023 |
| Pages: | 4 |
| Language: | English |
| Format: | |
| Price: | FREE |
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