Download Understanding Customers (Marketing) PDF Free - Full Version
Download Understanding Customers (Marketing) by Chris Rice, Craig Simmons, Chartered Institute of Marketing, Rosemary Phipps in PDF format completely FREE. No registration required, no payment needed. Get instant access to this valuable resource on PDFdrive.to!
About Understanding Customers (Marketing)
This fully updated second edition of Understanding Customers is a recommended textbook for the Understanding Customers Certificate CIM paper. It is divided into six parts covering the social sciences, people as individuals, people in groups, people in society and people in organisations. Each chapter of Understanding Customers consists of: * learning objectives and definitions * the theoretical background * exercises * issues to consider * current examples * implications for marketing * recent examination questions. Chris Rice isSenior Lecturer in the Nottingham Business School at Nottingham Trent University. He is a CIM examiner on the Understanding Customers paper and has widespread consultancy experience in both the private and public sector. Recommended by Ted Johns, CIM Senior Examiner for the Understanding Customers paperUpdated in line with the latest developments in the investigation of consumer behaviour and with the new CIM syllabus
Detailed Information
| Author: | Chris Rice, Craig Simmons, Chartered Institute of Marketing, Rosemary Phipps |
|---|---|
| Publication Year: | 1997 |
| ISBN: | 9780750623223 |
| Pages: | 321 |
| Language: | English |
| File Size: | 1.101 |
| Format: | |
| Price: | FREE |
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