Type Rules!

576 Pages·2014·23.278 MB·English

by  Ilene Strizver

CONTENTS
Cover
Title page
Copyright page
Dedication
Acknowledgements
Preface
Introduction
Chapter One: A Brief History of Type
Sounds to Symbols
Gutenberg and Movable Type
The Industrial Revolution and the
Mechanization of Type
Photocomposition
Into the Digital Age
Exercise
Chapter Two: From Metal to MAC
What is a Font?
Font Formats
Hinting
Font Management Utilities
Exercise
Chapter Three: What Makes a Typeface Look
the Way it Does?
Parts of a Character
Type Categories
Exercise
Chapter Four: Selecting the Right Type for the
Job
Factors to Consider
What Makes a Good Typeface?
Text vs. Display
Type Super Families and Systems
Script, Calligraphic, and Handwriting
Fonts
When the Best Font for the Job isn’t a
font
Typographic Illustration
Mixing it up
Dos and Don’ts
Exercise
Chapter Five: Formatting your Type
Type Size
Line Length
Line Spacing (Leading)
Alignment
Indents and Other Paragraph Separators
Exercise
Chapter Six: Typographic Hierarchy and
Emphasis
Typographic Hierarchy
Techniques for Emphasis
Exercise
Chapter Seven: Fine-Tuning and Tweaking
your Type
Punctuation
Visual Alignment
Rags
Widows and Orphans
Exercise
Chapter Eight: Spacing Considerations
Tracking
Kerning
Word Spacing
Exercise
Chapter Nine: Finessing your Type
Small Caps
Initial Letters
Swash Characters
Alternate Characters
Type and Color
Exercise
Chapter Ten: Figures, Fractions, Signs,
Symbols, and Dingbats
Figures
Fractions
Bullets
Registered, Trademark, and Copyright
Symbols
Accents and Accented Characters
Parentheses, Brackets, Braces, and Angled
Brackets
Euro
Ellipses
Dingbats and Ornaments
End Marks
Exercise
Chapter Eleven: Type on the Web (and other
Digital Formats)
Characteristics of Type on the Web
Web-Safe Fonts
Web Fonts
Smart Punctuation on the Web
Cascading Style Sheets
Type as Graphic
Typographic Hierarchy on the Web
Dos and Don’ts
Smartphones, Tablets, E-Readers, and
Other Devices
Exercise
Chapter Twelve: Type in Motion
Combining Type and Motion
Basic Guidelines
How to Get Started
Dos and Don’ts
Exercise
Chapter Thirteen: Designing your own
Typeface
Handwriting Fonts: A Good Place to
Begin
Three Approaches to Designing a
Typeface
Professional Guidelines
Exercise
Appendix
Digital Font Foundries and Distributors
Web-Font Services
Typographic Resources
Glossary
Bibliography
Picture Credits
Index

Copyright © 2014 by Ilene Strizver. All rights reserved.
Published by John Wiley & Sons, Inc., Hoboken, New Jersey.
Published simultaneously in Canada.
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